Dun & Bradstreet · D&B Privacy Policy · View original document ↗

Multi-Entity Data Broker Registration

Medium severity High confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Document Record

What it is

D&B, along with two of its subsidiaries, is officially registered as a data broker in multiple U.S. states, meaning these companies are legally recognized as businesses that collect and sell personal information about people, often without a direct relationship with those individuals.

This analysis describes what Dun & Bradstreet's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Data broker registration confirms that these entities may collect, aggregate, and license personal and professional information, and that state-specific rights and opt-out mechanisms apply, including under California's CPPA and Vermont's data broker law.

Consumer impact (what this means for users)

If you are a professional or business contact, your name, job title, employer, and contact details may be held and sold by D&B, Eyeota, or NetWise Data under data broker licensing arrangements. California and Vermont residents have specific statutory rights to opt out of or request deletion of data held by registered data brokers.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Navigate to D&B's individual rights portal via the TrustArc link. Select your applicable right (access, deletion, or correction) and complete the submission form. For California-specific data broker deletion requests, also check the CPPA data broker registry at https://cppa.ca.gov/data_broker_registry/ for additional opt-out mechanisms.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
Dun & Bradstreet, Inc. is registered as a data broker in the U.S. States of California, Oregon, and Vermont. Further, Dun & Bradstreet, Inc., the entity maintaining this website, is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrations is available on the Texas SOS website. Eyeota Pte. Ltd is registered as a data broker in the U.S. State of California. NetWise Data, LLC is registered as a data broker in the U.S. States of California and Vermont.

— Excerpt from Dun & Bradstreet's D&B Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: The explicit data broker registrations engage the California Consumer Privacy Act (CCPA) as amended by CPRA, enforced by the California Privacy Protection Agency (CPPA); Vermont's data broker statute (9 V.S.A. Chapter 62); Oregon's Consumer Privacy Act and data broker registration requirements; and Texas data broker registration requirements under the Texas Business & Commerce Code. The FTC retains authority over unfair or deceptive data practices at the federal level and enforces compliance with the EU-U.S. Data Privacy Framework for registered entities. GOVERNANCE EXPOSURE: High. The disclosure of three distinct legal entities (D&B Inc., Eyeota Pte. Ltd., NetWise Data LLC) each with separate state registration footprints creates significant compliance surface area. Each entity may be subject to distinct opt-out and deletion obligations under state law, and the scope of data shared between entities may require assessment under intercompany data transfer and affiliate sharing rules. JURISDICTION FLAGS: California creates the highest exposure given CPPA's active rulemaking and enforcement posture, including data broker deletion request mechanisms under the Delete Act (SB 362, effective 2026). Vermont and Oregon registrations also trigger opt-out obligations. Texas registration requires annual renewal with the Texas SOS. Non-U.S. operations of Eyeota Pte. Ltd. may engage GDPR and PDPA (Singapore) obligations not addressed in this document. CONTRACT AND VENDOR IMPLICATIONS: Organizations licensing data from any of these three entities should confirm which entity is the contractual counterparty and whether that entity's data broker registration scope aligns with the data fields being licensed. Procurement teams should assess whether data processing agreements with D&B, Eyeota, or NetWise address downstream use restrictions consistent with state data broker laws. COMPLIANCE CONSIDERATIONS: Compliance teams should map data flows between D&B Inc., Eyeota, and NetWise to determine whether intercompany transfers require separate data processing agreements. Teams operating in California should monitor CPPA's data broker deletion registry implementation timeline and assess readiness for deletion request fulfillment obligations under SB 362.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over data broker practices under the FTC Act's prohibition on unfair or deceptive acts, and enforces compliance with the EU-U.S. Data Privacy Framework for registered U.S. entities including D&B.
    File a complaint →
  • State AG
    State Attorneys General in California, Oregon, Vermont, and Texas have enforcement authority over data broker registration obligations and consumer privacy rights applicable to D&B, Eyeota, and NetWise.
    File a complaint →

Provision details

Document information
Document
D&B Privacy Policy
Entity
Dun & Bradstreet
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-007988
Document ID
CA-D-00722
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d8b56bc5d2b8bea4b35bf727a3c9d12d285801ea1c487d138b87ed807ca66d3d
Analysis generated
May 7, 2026 15:50 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Dun & Bradstreet
Document: D&B Privacy Policy
Record ID: CA-P-007988
Captured: 2026-05-07 15:50:32 UTC
SHA-256: d8b56bc5d2b8bea4…
URL: https://conductatlas.com/platform/dun-bradstreet/db-privacy-policy/multi-entity-data-broker-registration/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Dun & Bradstreet's Multi-Entity Data Broker Registration clause do?

Data broker registration confirms that these entities may collect, aggregate, and license personal and professional information, and that state-specific rights and opt-out mechanisms apply, including under California's CPPA and Vermont's data broker law.

How does this clause affect you?

If you are a professional or business contact, your name, job title, employer, and contact details may be held and sold by D&B, Eyeota, or NetWise Data under data broker licensing arrangements. California and Vermont residents have specific statutory rights to opt out of or request deletion of data held by registered data brokers.

Is ConductAtlas affiliated with Dun & Bradstreet?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Dun & Bradstreet.