DraftKings · DraftKings Privacy Policy · View original document ↗

Advertising Data Sharing with Third-Party Vendors

High severity Unique · 0 of 325 platforms
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This analysis describes what DraftKings's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Sharing personal identifiers (including email addresses and purchase history) with data brokers like LiveRamp and advertising platforms like TikTok may constitute a 'sale' or 'sharing' of personal information under CCPA/CPRA, giving California residents the right to opt out. The inclusion of TikTok raises additional national security and data sovereignty concerns.

Consumer impact (what this means for users)

DraftKings collects a broad range of sensitive personal data including Social Security numbers, financial account information, geolocation records, biometric identifiers, and detailed wagering history, and shares this data with advertising technology vendors, analytics companies, and business partners. Users who accept the privacy notice also authorize third parties such as financial institutions, mobile operators, and government organizations to disclose their personal information to DraftKings for identity verification and fraud prevention. You can opt out of the sale or sharing of your personal information by submitting a request through the privacy rights tools described in Section 12 (California) or Section 13 (other eligible states), or by visiting www.draftkings.com/communicationsettings to manage communication preferences.

How other platforms handle this

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Zoom Medium

We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use certain vendors to serve ads on our Services, as well as on other websites, applications, and social media networks. In connection with the delivery of advertising, certain vendors, including, but not limited to, Facebook, FantasyPros, LiveRamp, Reddit, Snapchat, TikTok, The Trade Desk, TruSignal, and Twitter, may collect information about you and your visits to the Website and Applications and other websites and applications. That information may include your IP address, internet service provider, unique personal identifiers (e.g., email address), the browser you use to visit the Website and Applications and other websites and applications, and certain commercial information such as records of products or services purchased, obtained, or considered. They may do this by using cookies, pixel tags, or other technologies.

— Excerpt from DraftKings's DraftKings Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
DraftKings Privacy Policy
Entity
DraftKings
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-006542
Document ID
CA-D-00349
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
746a0af91f91549a4cccc84c53383f8b4aafe001e33d9588879ca505f067613c
Analysis generated
May 8, 2026 11:19 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: DraftKings
Document: DraftKings Privacy Policy
Record ID: CA-P-006542
Captured: 2026-05-08 11:19:01 UTC
SHA-256: 746a0af91f91549a…
URL: https://conductatlas.com/platform/draftkings/draftkings-privacy-policy/advertising-data-sharing-with-third-party-vendors/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does DraftKings's Advertising Data Sharing with Third-Party Vendors clause do?

Sharing personal identifiers (including email addresses and purchase history) with data brokers like LiveRamp and advertising platforms like TikTok may constitute a 'sale' or 'sharing' of personal information under CCPA/CPRA, giving California residents the right to opt out. The inclusion of TikTok raises additional national security and data sovereignty concerns.

Is ConductAtlas affiliated with DraftKings?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by DraftKings.