Disney collects your viewing history, device identifiers, and transaction data and may use this information, along with third-party advertising partners, to deliver targeted ads to you across platforms.
This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your Disney+ streaming activity and device information may be used to build an advertising profile that follows you across the internet, not just within Disney's own properties.
Interpretive note: The specific third-party advertising partners and the precise data fields shared are not enumerated in the global policy; applicability of VPPA consent requirements depends on the specific disclosure mechanism used.
Disney+ now explicitly discloses that it collects and processes personal information not only when you use its digital services, but also when you visit Disney physical properties like theme parks, stores, resorts, and cruise ships, or call Disney guest centers. The updated policy clarifies that if you use Disney+ through a third-party platform (such as a mobile app store or smart TV ecosystem), that platform may separately collect your information independently of Disney+, and any privacy settings you configure on that third-party platform will not restrict how Disney+ itself uses the data it collects directly. You can review Disney+'s expanded privacy policy to understand what specific information is collected in physical properties and offline channels, and consider which data collection touchpoints apply to your use of Disney services.
View change record →This provision means your content viewing habits on Disney+ can be used to target you with ads, including through third-party advertising networks, which may affect the ads you see on other websites and apps.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"We collect two basic types of information – personal information (as defined in this policy) and anonymous information (as defined in this policy) – and we may use personal and anonymous information to create a third type of information, aggregate information (also defined in this policy). In particular, we collect: Registration information you provide when you create an account... Transaction information you provide when you request information, contact Guest Services, or purchase, return, request, or exchange a product or serviceExcerpt from Disney+'s Privacy Policy
REGULATORY LANDSCAPE: The use of viewing history for advertising purposes implicates the Video Privacy Protection Act (VPPA), which restricts the disclosure of video viewing records without informed written consent.
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Your Disney+ streaming activity and device information may be used to build an advertising profile that follows you across the internet, not just within Disney's own properties.
This provision means your content viewing habits on Disney+ can be used to target you with ads, including through third-party advertising networks, which may affect the ads you see on other websites and apps.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Disney+.