Provision record
Disney+ · Disney+ Privacy Policy · View original document ↗

Cross-Brand Data Sharing Within Walt Disney Family of Companies

Medium severity Medium confidence Explicit document language Common · 288 of 352 platforms
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Document Record

What it is

Disney may share your personal information across its many brands and subsidiaries, including theme parks, streaming, retail, and other entertainment properties, treating them as a connected data ecosystem rather than separate companies.

This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Data collected when you watch Disney+ may be combined with information from your theme park visit, retail purchase, or call center interaction, building a detailed cross-context profile that can be used for advertising and personalization.

Interpretive note: The extent of intra-group data sharing and the specific entities involved is not fully enumerated in the policy; a separate list of data controllers is referenced externally.

Recent Activity

This document changed recently

Medium Apr 22, 2026

Disney+ now explicitly discloses that it collects and processes personal information not only when you use its digital services, but also when you visit Disney physical properties like theme parks, stores, resorts, and cruise ships, or call Disney guest centers. The updated policy clarifies that if you use Disney+ through a third-party platform (such as a mobile app store or smart TV ecosystem), that platform may separately collect your information independently of Disney+, and any privacy settings you configure on that third-party platform will not restrict how Disney+ itself uses the data it collects directly. You can review Disney+'s expanded privacy policy to understand what specific information is collected in physical properties and offline channels, and consider which data collection touchpoints apply to your use of Disney services.

View change record →

Clause Stability Stable

0
Changes
5
Months Monitored
Apr 27, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 4430 other provisions on other platforms.

Consumer impact (what this means for users)

This provision means your Disney+ viewing history, location data, and account details may be shared with and used by other Disney-affiliated companies, potentially affecting the ads and content recommendations you receive across all Disney services.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit privacychoices.thewaltdisneycompany.com and log in to review and adjust your privacy preferences, including options to limit cross-brand data sharing for advertising purposes.

How other platforms handle this

Adobe Medium

We will disclose your personal information within the Adobe family of companies for the purposes identified above

Skillshare Medium

Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud

Squarespace Medium

we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
When you visit, shop, or create an account with us, or use sites and applications, your information is controlled by a member of The Walt Disney Family of Companies.

Excerpt from Disney+'s Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY LANDSCAPE: Cross-brand data sharing within a corporate family engages GDPR Article 4 (definition of controller and processor) and requires a clear lawful basis for each sharing activity; the policy does not specify the legal …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Disney+ Privacy Policy
Entity
Disney+
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 9, 2026
Record ID
CA-P-003350
Document ID
CA-D-00082
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4f1f2a11a74a794c334528c41797e6e7f43e12c1fd0ba95f008d7b0189989ec1
Analysis generated
May 9, 2026 21:50 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Disney+
Document: Disney+ Privacy Policy
Record ID: CA-P-003350
Captured: 2026-05-09 21:50:32 UTC
SHA-256: 4f1f2a11a74a794c…
URL: https://conductatlas.com/platform/disney/disney-privacy-policy/provision/CA-P-003350/cross-brand-data-sharing-within-walt-disney-family-of-companies/
Accessed: Aug. 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Disney+'s Cross-Brand Data Sharing Within Walt Disney Family of Companies clause do?

Data collected when you watch Disney+ may be combined with information from your theme park visit, retail purchase, or call center interaction, building a detailed cross-context profile that can be used for advertising and personalization.

How does this clause affect you?

This provision means your Disney+ viewing history, location data, and account details may be shared with and used by other Disney-affiliated companies, potentially affecting the ads and content recommendations you receive across all Disney services.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Disney+?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Disney+.