Your personal data is shared across all Disney brands — including ESPN, Hulu, Disney parks, and Disney stores — not just Disney+, as multiple Disney entities act as data controllers over your information.
Your streaming viewing history, location data, and personal details collected on Disney+ can be accessed and used by other Disney brands and subsidiaries for targeted advertising and profiling, significantly expanding the scope of data use beyond your Disney+ subscription.
Cross-platform context
See how other platforms handle Cross-Brand Data Sharing within Walt Disney Family of Companies and similar clauses.
Compare across platforms →This means your Disney+ viewing habits, account details, and purchase history can be used across the entire Disney empire for marketing, analytics, and advertising purposes beyond what most users would expect from a streaming service.
(1) REGULATORY FRAMEWORK: This provision implicates GDPR Art. 26 (joint controllers), Art. 13 (transparency obligations), and Art. 6 (lawful basis for processing) for EU/EEA users, enforced by the Irish Data Protection Commission as Disney's lead EU supervisory authority. Under CCPA/CPRA §1798.140, sharing data between affiliated entities for cross-context behavioral advertising may qualify as 'sharing' personal information, triggering opt-out rights under §1798.120, enforced by the California Privacy Protection Agency. (2)
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.