Delta uses the data in your SkyMiles account, including your full travel history and partner activity, for program administration, personalized marketing, and sharing with its network of SkyMiles partners.
This analysis describes what Delta Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
SkyMiles members accumulate a detailed longitudinal record of travel, spending, and partner activity in their accounts; this data is used for broad marketing purposes and shared with the extensive SkyMiles partner network beyond Delta itself.
Interpretive note: The specific scope of 'SkyMiles account preferences' that constrain partner data sharing is not fully described in the visible policy text, creating uncertainty about how much consumer control is actually available.
Your SkyMiles account contains some of your most detailed personal travel and financial behavior data, and this provision authorizes its use for personalized marketing and sharing with Delta's wide network of airline, hotel, credit card, and retail partners, which substantially broadens the pool of entities that can access your travel profile.
Cross-platform context
See how other platforms handle SkyMiles Loyalty Program Data Use and similar clauses.
Compare across platforms →Monitoring
Delta Airlines has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.
"Information collected through your SkyMiles account, including travel history, mileage balances, redemption activity, and partner transactions, is used to administer the SkyMiles program, provide personalized offers, and share with SkyMiles partners to the extent necessary to fulfill partner benefit transactions and for marketing purposes consistent with your SkyMiles account preferences.— Excerpt from Delta Airlines's Delta Privacy Policy
REGULATORY LANDSCAPE: SkyMiles loyalty data sharing engages CCPA/CPRA to the extent it involves sharing personal information with third-party partners for marketing purposes, particularly if mileage transaction data involves financial account details that may implicate the Gramm-Leach-Bliley Act in the context of co-branded credit card partnerships. The FTC has enforcement authority over loyalty program data practices as a consumer protection matter. For international SkyMiles members, GDPR applies to processing of loyalty account data. GOVERNANCE EXPOSURE: Medium. The breadth of the SkyMiles partner network and the depth of loyalty account data create a broad data sharing footprint. The provision's reference to sharing 'consistent with your SkyMiles account preferences' suggests some consumer control exists, but the specific scope of those preferences and how they are operationalized is not fully detailed in the visible text. JURISDICTION FLAGS: California residents have CCPA/CPRA opt-out rights applicable to SkyMiles data sharing for marketing purposes. EU SkyMiles members have GDPR rights including access, rectification, erasure, and the right to object to processing for direct marketing. The Gramm-Leach-Bliley Act may apply where SkyMiles data overlaps with co-branded financial product data. CONTRACT AND VENDOR IMPLICATIONS: SkyMiles partner agreements should address the permitted scope of data use, retention limits, and security requirements for member data received through the partner program. Particular attention should be given to co-branded credit card partners, where financial data elements may create additional regulatory obligations. COMPLIANCE CONSIDERATIONS: Compliance teams should map the full SkyMiles partner ecosystem and confirm that data sharing agreements satisfy applicable state privacy law requirements. Consumer-facing privacy controls within the SkyMiles account portal should be reviewed to confirm they accurately reflect and operationally implement the preferences described in the policy. GDPR data processing records should reflect all SkyMiles partner data sharing arrangements.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.
Professional Governance Intelligence
Need to monitor specific governance provisions?
Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
SkyMiles members accumulate a detailed longitudinal record of travel, spending, and partner activity in their accounts; this data is used for broad marketing purposes and shared with the extensive SkyMiles partner network beyond Delta itself.
Your SkyMiles account contains some of your most detailed personal travel and financial behavior data, and this provision authorizes its use for personalized marketing and sharing with Delta's wide network of airline, hotel, credit card, and retail partners, which substantially broadens the pool of entities that can access your travel profile.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Delta Airlines.