Delta uses the data in your SkyMiles account, including your full travel history and partner activity, for program administration, personalized marketing, and sharing with its network of SkyMiles partners.
This analysis describes what Delta Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
SkyMiles members accumulate a detailed longitudinal record of travel, spending, and partner activity in their accounts; this data is used for broad marketing purposes and shared with the extensive SkyMiles partner network beyond Delta itself.
Interpretive note: The specific scope of 'SkyMiles account preferences' that constrain partner data sharing is not fully described in the visible policy text, creating uncertainty about how much consumer control is actually available.
Your SkyMiles account contains some of your most detailed personal travel and financial behavior data, and this provision authorizes its use for personalized marketing and sharing with Delta's wide network of airline, hotel, credit card, and retail partners, which substantially broadens the pool of entities that can access your travel profile.
How other platforms handle this
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Whenever we transfer personal data internationally, we use tools and transfer agreements to: make sure the data transfer complies with applicable law; and help to give your data the same level of protection as it has in the EU...
Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).
"Information collected through your SkyMiles account, including travel history, mileage balances, redemption activity, and partner transactions, is used to administer the SkyMiles program, provide personalized offers, and share with SkyMiles partners to the extent necessary to fulfill partner benefit transactions and for marketing purposes consistent with your SkyMiles account preferences.Excerpt from Delta Airlines's Delta Privacy Policy
REGULATORY LANDSCAPE: SkyMiles loyalty data sharing engages CCPA/CPRA to the extent it involves sharing personal information with third-party partners for marketing purposes, particularly if mileage transaction data involves financial account details that may implicate the …
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SkyMiles members accumulate a detailed longitudinal record of travel, spending, and partner activity in their accounts; this data is used for broad marketing purposes and shared with the extensive SkyMiles partner network beyond Delta itself.
Your SkyMiles account contains some of your most detailed personal travel and financial behavior data, and this provision authorizes its use for personalized marketing and sharing with Delta's wide network of airline, hotel, credit card, and retail partners, which substantially broadens the pool of entities that can access your travel profile.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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