This analysis describes what Delta Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy now explicitly states that Delta may use automated tools, machine learning, and AI-enabled technologies when processing your personal information. This includes processing related to flight bookings, payment, fraud prevention, marketing segmentation, and emergency assistance. The policy also clarifies that Delta collects biometric information such as fingerprints, facial recognition, voice, and iris data in connection with customer identification and security screening. These disclosures formalize practices that may have been previously implied but are now stated explicitly in the policy.
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The right to object to, opt-out of and/or restrict certain uses or disclosures of the information.
You have the right to object to our processing of your Data, for example, in case we process your data for direct marketing purposes, as permitted under applicable laws.
"You have the right to request that we restrict processing of your personal information where one of the following applies: You claim that the personal data is not accurate...The processing is unlawful...Excerpt from Delta Airlines's Delta Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “You have the right to request that we restrict processing of your personal information where one of the following applies: You claim that the personal data is not accurate...The processing is unlawful...”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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