This analysis describes what Delta Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy now explicitly states that Delta may use automated tools, machine learning, and AI-enabled technologies when processing your personal information. This includes processing related to flight bookings, payment, fraud prevention, marketing segmentation, and emergency assistance. The policy also clarifies that Delta collects biometric information such as fingerprints, facial recognition, voice, and iris data in connection with customer identification and security screening. These disclosures formalize practices that may have been previously implied but are now stated explicitly in the policy.
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You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page...
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"Use the unsubscribe mechanism in the email to opt out of a specific marketing email campaign. SkyMiles members can also manage email marketing preferences directly in their SkyMiles Profile.Excerpt from Delta Airlines's Delta Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “Use the unsubscribe mechanism in the email to opt out of a specific marketing email campaign. SkyMiles members can also manage email marketing preferences directly in their SkyMiles Profile.”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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