Delta gives your personal information to marketing partners, such as credit card companies with co-branded Delta cards, so those partners can send you promotional offers.
This analysis describes what Delta Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your personal data is not just used by Delta internally; it flows to third-party marketing partners, which broadens the number of companies that have access to your travel and contact information.
Interpretive note: Whether this sharing constitutes a regulated 'sale' or 'sharing' under CCPA/CPRA depends on the specific contractual arrangements with promotional partners and whether consideration is exchanged, which is not fully detailed in the policy text.
This provision means that your name, contact details, and potentially travel and loyalty data may be shared with third-party promotional partners for their own marketing purposes, not just Delta's operational needs. Under CCPA, this type of sharing may qualify as a 'sale' or 'sharing' of personal information, giving California residents the right to opt out.
How other platforms handle this
We may offer joint promotions or programs that, in order for your participation, will require us to share your information with third parties. In fulfilling these types of promotions, we may share your name and other information...
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"Delta shares information about you with promotional partners so they may send you special offers and information about their products and services. Promotional partners include companies with whom Delta has marketing relationships, such as companies that offer Delta-branded credit cards and other co-branded products.Excerpt from Delta Airlines's Delta Privacy Policy
REGULATORY LANDSCAPE: This provision engages the California Consumer Privacy Act and California Privacy Rights Act, which broadly define 'sharing' personal information for cross-context behavioral advertising and may classify this promotional partner disclosure as a regulated …
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Your personal data is not just used by Delta internally; it flows to third-party marketing partners, which broadens the number of companies that have access to your travel and contact information.
This provision means that your name, contact details, and potentially travel and loyalty data may be shared with third-party promotional partners for their own marketing purposes, not just Delta's operational needs. Under CCPA, this type of sharing may qualify as a 'sale' or 'sharing' of personal information, giving California residents the right to opt out.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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