Delta tracks your browsing behavior on its website and app using cookies and similar tools, and uses that data to personalize content and measure advertising effectiveness.
This analysis describes what Delta Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Behavioral tracking data can be combined with your booking and loyalty information to build a detailed profile of your travel habits, preferences, and online behavior, which may be shared with advertising partners.
Interpretive note: The specific third-party advertising and analytics vendors receiving behavioral data are not enumerated in the visible policy text, creating uncertainty about the full scope of data sharing.
Delta's use of cookies and tracking technologies means your interactions on delta.com, including searches, clicks, and travel shopping behavior, are recorded and may be shared with advertising and analytics partners, creating a behavioral profile that extends beyond your direct transactions with Delta.
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When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"Delta uses cookies, web beacons, pixel tags, and similar technologies to collect information about your use of our website and mobile applications, including pages visited, links clicked, and searches conducted. This information is used to personalize your experience, measure the effectiveness of our advertising, and improve our services.Excerpt from Delta Airlines's Delta Privacy Policy
REGULATORY LANDSCAPE: Cookie and behavioral tracking practices engage the FTC Act through disclosure adequacy and deceptive practices frameworks, California's CCPA/CPRA (which treats behavioral data as personal information subject to opt-out of sharing for advertising purposes), …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Behavioral tracking data can be combined with your booking and loyalty information to build a detailed profile of your travel habits, preferences, and online behavior, which may be shared with advertising partners.
Delta's use of cookies and tracking technologies means your interactions on delta.com, including searches, clicks, and travel shopping behavior, are recorded and may be shared with advertising and analytics partners, creating a behavioral profile that extends beyond your direct transactions with Delta.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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