Datadog · Datadog Privacy Policy · View original document ↗

Cookies and Tracking Technologies

Medium severity High confidence Explicitdocumentlanguage Common · 70 of 325 platforms
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Document Record

What it is

Datadog and its third-party partners use cookies, web beacons, and pixel tags to track your activity on the website and whether you open marketing emails, and you can control some of this through browser settings.

This analysis describes what Datadog's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The policy authorizes the use of persistent cookies and third-party tracking technologies including web beacons and pixel tags for behavioral tracking, which may require prior consent under the ePrivacy Directive for users in the EU and UK.

Consumer impact (what this means for users)

Persistent cookies and third-party tracking pixels are used to monitor browsing behavior on Datadog's website and email engagement; EU and UK users' rights to prior consent for non-essential cookies may apply, and browser settings or Datadog's cookie consent tool can be used to limit some tracking.

How other platforms handle this

Whatnot Medium

We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...

Ideogram Medium

We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.

Tabnine Medium

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and services. This includes information about the pages you visit, links you click, and how you navigate our site. We use this information for analytics, persona...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel tags, and similar technologies to track whether you open our emails and to collect information about how you use the Sites. You can control cookies through your browser settings and other tools.

— Excerpt from Datadog's Datadog Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Use of cookies and tracking technologies engages the EU ePrivacy Directive (and its national implementations), which generally requires prior informed consent for non-essential cookies. GDPR applies to the personal data collected through these technologies. The UK Privacy and Electronic Communications Regulations (PECR) impose equivalent consent requirements in the UK. The FTC Act applies to any deceptive representations about cookie practices in the United States. GOVERNANCE EXPOSURE: Medium. The policy's disclosure that both Datadog and third-party partners deploy tracking technologies requires a functioning consent management platform that captures valid, granular, prior consent for non-essential cookies before they are placed for EU and UK visitors. Third-party partner tracking via pixels and beacons that transmits data to advertising partners may constitute a sale or sharing under CCPA. JURISDICTION FLAGS: EU and UK users are entitled to prior consent for non-essential cookies; reliance on browser settings alone is not sufficient under ePrivacy requirements. California users should be able to opt out of third-party cookie-based tracking that constitutes sharing under CCPA. Compliance with ePrivacy requirements varies by EU member state implementation. CONTRACT AND VENDOR IMPLICATIONS: Organizations embedding Datadog's Real User Monitoring or other tracking scripts on their own websites should confirm that their own cookie consent mechanisms account for Datadog's tracking technologies and that their privacy notices disclose Datadog as a sub-processor or data recipient for cookie data. COMPLIANCE CONSIDERATIONS: Legal and compliance teams should review Datadog's cookie consent mechanism on the datadoghq.com website to confirm it provides granular, prior consent for non-essential cookies before placement and that the list of third-party partners using tracking technologies is fully disclosed. The email tracking disclosure (pixel tags in emails) should be evaluated against applicable opt-in requirements.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over consumer tracking practices and representations about cookie use under the FTC Act.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Datadog Privacy Policy
Entity
Datadog
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 12, 2026
Record ID
CA-P-011205
Document ID
CA-D-00546
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
eea29f87df222810bb333ab93ed605ef0943fbe961b1c1ead1455f6cdf47ce71
Analysis generated
May 9, 2026 22:15 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Datadog
Document: Datadog Privacy Policy
Record ID: CA-P-011205
Captured: 2026-05-09 22:15:28 UTC
SHA-256: eea29f87df222810…
URL: https://conductatlas.com/platform/datadog/datadog-privacy-policy/cookies-and-tracking-technologies/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Datadog's Cookies and Tracking Technologies clause do?

The policy authorizes the use of persistent cookies and third-party tracking technologies including web beacons and pixel tags for behavioral tracking, which may require prior consent under the ePrivacy Directive for users in the EU and UK.

How does this clause affect you?

Persistent cookies and third-party tracking pixels are used to monitor browsing behavior on Datadog's website and email engagement; EU and UK users' rights to prior consent for non-essential cookies may apply, and browser settings or Datadog's cookie consent tool can be used to limit some tracking.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.

Is ConductAtlas affiliated with Datadog?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Datadog.