Datadog · Datadog Privacy Policy · View original document ↗

Use of data for marketing and advertising

Medium severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Datadog's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

User information is used not only for service delivery but also for marketing and advertising purposes, including personalization of ads.

Interpretive note: The excerpt uses 'may also include' for personalized advertising, indicating it is a possible but not guaranteed use. The canonical claim preserves this with 'including by creating'.

Consumer impact (what this means for users)

Information Datadog holds about you may be used to target you with promotional messages and personalized advertisements.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Notion Medium

if you register a Notion account or associate a Notion account with an email address provisioned by your organization, we may obtain information from third party data enrichment providers to help us to better tailor business-to-business marketing...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use information about you to send you promotional messages and to show you advertisements. This may also include using information about you to create more personalized advertising...

— Excerpt from Datadog's Datadog Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Datadog Privacy Policy
Entity
Datadog
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 12, 2026
Record ID
CA-P-051840
Document ID
CA-D-00546
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
eea29f87df222810bb333ab93ed605ef0943fbe961b1c1ead1455f6cdf47ce71
Analysis generated
May 9, 2026 22:15 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Datadog
Document: Datadog Privacy Policy
Record ID: CA-P-051840
Captured: 2026-05-09 22:15:28 UTC
SHA-256: eea29f87df222810…
URL: https://conductatlas.com/platform/datadog/datadog-privacy-policy/provision/CA-P-051840/use-of-data-for-marketing-and-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Datadog's Use of data for marketing and advertising clause do?

User information is used not only for service delivery but also for marketing and advertising purposes, including personalization of ads.

How does this clause affect you?

Information Datadog holds about you may be used to target you with promotional messages and personalized advertisements.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Datadog?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Datadog.