Provision record
Datadog · Datadog Privacy Policy · View original document ↗

Use of data for marketing and advertising

High confidence Common · 273 of 343 platforms

Key Facts · in the document’s own words

What does Datadog use information about users to do?
“We use information about you to send you promotional messages and to show you advertisements. This may also include using information about you to create more personalized advertising...”
Version CA-V-007197, captured Sept. 29, 2026 · live source ↗
Our reading, not the document’s words
Datadog uses information about users to send promotional messages and to show advertisements, including by creating more personalized advertising.
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This analysis describes what Datadog's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

User information is used not only for service delivery but also for marketing and advertising purposes, including personalization of ads.

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Interpretive note: The excerpt uses 'may also include' for personalized advertising, indicating it is a possible but not guaranteed use. The canonical claim preserves this with 'including by creating'.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Information Datadog holds about you may be used to target you with promotional messages and personalized advertisements.

How other platforms handle this

Uber

Uber uses data (except Guest Users' data) to market its services, and those of Uber partners.

Palantir

We use your Contact Data, Professional Data, Technical Data, Communication Data, Transaction Data, Training and Educational Data, Inferred Data and Contact Preferences to send you marketing communications...

Zoom

Zoom may obtain and aggregate technical and other data about your and your End Users use of the Services and Software on a de-identified or anonymized basis...and Zoom may use the Aggregated Anonymous Data in accordance with applicable Law...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We use information about you to send you promotional messages and to show you advertisements. This may also include using information about you to create more personalized advertising...

Excerpt from Datadog's Privacy Policy

Provision details

Document information
Document
Datadog Privacy Policy
Entity
Datadog
Date stated by the document
March 12, 2026
As printed in Datadog’s text (version CA-V-007197), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
May 5, 2026
Text quoted from version
CA-V-007197, captured Sept. 29, 2026
Record ID
CA-P-051840
Document ID
CA-D-000546
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-007197)
903b3aee0b8e08438bbc395c6fa75da5f53604f6a8329777c7c239f04ca68143
Analysis generated
May 9, 2026 22:15 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-007197, captured Sept. 29, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Datadog
Document: Datadog Privacy Policy
Record ID: CA-P-051840
Version: CA-V-007197
Captured: 2026-09-29 01:03:25 UTC
SHA-256: 903b3aee0b8e0843…
URL: https://conductatlas.com/platform/datadog/datadog-privacy-policy/provision/CA-P-051840/use-of-data-for-marketing-and-advertising/
Accessed: Oct. 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Datadog's Use of data for marketing and advertising clause do?

User information is used not only for service delivery but also for marketing and advertising purposes, including personalization of ads.

How does this clause affect you?

Information Datadog holds about you may be used to target you with promotional messages and personalized advertisements.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Datadog?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Datadog.