This analysis describes what ConvertKit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The requirement establishes two specific and limited bases on which a subscriber may lawfully appear on a ConvertKit list, closing off other grounds for contact.
Interpretive note: The excerpt ends with an ellipsis ('consented to receive emails...'), indicating the full clause may contain additional conditions or qualifications not present in this excerpt. Confidence is medium because the complete permission standard may be broader or more nuanced than what is reproduced here.
Customers must ensure every subscriber either gave direct permission to receive marketing emails or made a purchase within the past 12 months and consented to email contact; no other basis satisfies ConvertKit's requirement.
How other platforms handle this
Customer may not distribute or disclose to third parties the results of benchmarking, competitive analysis, regression or performance data relating to the Software without the prior written permission from NVIDIA...
"Frame" or "mirror" or otherwise incorporate part of the services into any website, or "deep-link" to any portion of the services without our express written permission...
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
"We require that all Subscribers have given direct permission to receive marketing emails from the sender, or have purchased an item from the sender within the past 12 months and consented to receive emails...Excerpt from ConvertKit's Acceptable Use Policy
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The requirement establishes two specific and limited bases on which a subscriber may lawfully appear on a ConvertKit list, closing off other grounds for contact.
Customers must ensure every subscriber either gave direct permission to receive marketing emails or made a purchase within the past 12 months and consented to email contact; no other basis satisfies ConvertKit's requirement.
ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by ConvertKit.