Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': "Behavioral advertising targeting students, including minors, is a COPPA and FTC Act Section 5 enforcement priority identified in the FTC's 2022 ed-tech policy statement.", 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': "California's AG enforces SOPIPA, which prohibits use of student data for targeted advertising by ed-tech operators, directly applicable to Chegg's tracking practices.", 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Use of Cookies and Tracking Technologies clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Use of Cookies and Tracking Technologies clauses across approximately 6 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Use of Cookies and Tracking Technologies — Chegg

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What it is

Chegg uses cookies and tracking tools to monitor your activity on its platform and uses that data to show you targeted advertisements.

Consumer impact (what this means for users)

Chegg tracks your browsing behavior and platform activity using cookies and similar tools, and explicitly uses this data for targeted advertising, which may be prohibited for student users under laws like SOPIPA in California.

Cross-platform context

See how other platforms handle Use of Cookies and Tracking Technologies and similar clauses.

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Why it matters (compliance & risk perspective)

Behavioral tracking for targeted advertising on an educational platform used by students — including minors — creates significant privacy risks and may violate state student privacy laws.

View original clause language

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our services, including your browsing activity, the pages you visit, and the features you use. We use this information to improve our services, personalize your experience, and deliver targeted advertising.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: Use of tracking technologies for targeted advertising on a student platform implicates California's Student Online Personal Information Protection Act (SOPIPA, Cal. Bus. & Prof. Code §22584), which prohibits ed-tech operators from using covered information to engage in targeted advertising. CCPA/CPRA §1798.140(ad) defines use of personal data for cross-context behavioral advertising as 'sharing,' triggering opt-out rights. GDPR Art. 6(1)(a) and the ePrivacy Directive require freely given, informed consent for non-essential cookies in the EU. COPPA prohibits behavioral advertising directed at children under 13 without verifiable parental consent.

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Applicable agencies

FTC

Behavioral advertising targeting students, including minors, is a COPPA and FTC Act Section 5 enforcement priority identified in the FTC's 2022 ed-tech policy statement.
File a complaint →
State AG

California's AG enforces SOPIPA, which prohibits use of student data for targeted advertising by ed-tech operators, directly applicable to Chegg's tracking practices.
File a complaint →

Provision details

Document information

Document

Chegg Privacy Policy

Entity

Chegg

Document last updated

April 29, 2026

Tracking information

First tracked

March 24, 2026

Last verified

April 28, 2026

Record ID

CA-P-003836

Document ID

CA-D-00395

Evidence Provenance

Source URL

https://www.chegg.com/en-US/privacypolicy

Wayback Machine

View archived versions →

SHA-256

428ddcc20313367b65d55484c1d59c1a629728a2b3afba2c723bff8d40481729

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Chegg | Document: Chegg Privacy Policy | Record: CA-P-003836
Captured: 2026-03-24 07:57:12 UTC | SHA-256: 428ddcc20313367b…
URL: https://conductatlas.com/platform/chegg/chegg-privacy-policy/use-of-cookies-and-tracking-technologies/
Accessed: May 2, 2026

Classification

Severity

High

Use of Cookies and Tracking Technologies