What can I do about this clause?

{'method': 'EMAIL', 'recipient': 'privacy@cerebras.ai', 'difficulty': 'EASY', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': 'Email privacy@cerebras.ai to opt out of marketing communications and request that your personal data not be used for promotional purposes. EU users can invoke their GDPR Article 21 right to object to direct marketing processing in the same email.', 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC enforces CAN-SPAM Act requirements for commercial email marketing and has broad authority over unfair or deceptive marketing data practices under Section 5 of the FTC Act.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Marketing Use of Personal Data clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Marketing Use of Personal Data — Cerebras

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What it is

Cerebras uses your personal data to send you marketing materials, run targeted campaigns, and measure how well their advertising works.

Consumer impact (what this means for users)

Cerebras may use your contact and profile information for marketing, promotional, and advertising effectiveness purposes, potentially including data enriched from LinkedIn, Facebook, and other third-party sources, without requiring a separate opt-in for these uses.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Email privacy@cerebras.ai to opt out of marketing communications and request that your personal data not be used for promotional purposes. EU users can invoke their GDPR Article 21 right to object to direct marketing processing in the same email.

Cross-platform context

See how other platforms handle Marketing Use of Personal Data and similar clauses.

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Why it matters (compliance & risk perspective)

Your personal data — including data enriched with third-party sources — can be used for marketing and promotional purposes, which may result in targeted outreach you did not explicitly request.

View original clause language

We use the information collected about you for the following business and commercial purposes: ... for marketing and promotional purposes; ... to better understand how users access and use our website, use our products, and services, and for other research and analytical purposes, including operating and growing our business; developing new products and services; enhancing, improving or modifying our services or website... and determining the effectiveness of our marketing activities.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: Marketing use of personal data implicates GDPR Article 6(1)(f) (legitimate interests) and Article 21 (right to object to direct marketing), which is an absolute right under GDPR Recital 70; CCPA/CPRA §1798.120 (right to opt out of sale/sharing for targeted advertising); CAN-SPAM Act (15 U.S.C. §7701) for commercial email marketing; and CASL for Canadian residents. Enforcement authorities include EU DPAs, the FTC, and the California Privacy Protection Agency.

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Applicable agencies

FTC

The FTC enforces CAN-SPAM Act requirements for commercial email marketing and has broad authority over unfair or deceptive marketing data practices under Section 5 of the FTC Act.
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Provision details

Document information

Document

Cerebras Privacy Policy

Entity

Cerebras

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004363

Document ID

CA-D-00507

Evidence Provenance

Source URL

https://cerebras.ai/privacy-policy

Wayback Machine

View archived versions →

SHA-256

86e395c40a697b29e8d57f825310d4bb5e39b3d51188253164d73f5d4955e11f

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Cerebras | Document: Cerebras Privacy Policy | Record: CA-P-004363
Captured: 2026-04-30 09:02:08 UTC | SHA-256: 86e395c40a697b29…
URL: https://conductatlas.com/platform/cerebras/cerebras-privacy-policy/marketing-use-of-personal-data/
Accessed: May 2, 2026

Classification

Severity

Medium

Marketing Use of Personal Data