Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC regulates deceptive and unfair online tracking practices under Section 5 of the FTC Act, including cookie-based behavioral profiling and the linking of tracking data to personal identity.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': "California's Privacy Protection Agency enforces CCPA/CPRA opt-out rights for cookie-based sharing of personal information for cross-context behavioral advertising.", 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Cookies and Automatic Data Collection clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Cookies and Automatic Data Collection — Cerebras

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What it is

Cerebras and its third-party vendors automatically track how you use the website, including your IP address, browser, pages viewed, and links clicked — and this tracking data can be linked back to your personal account information.

Consumer impact (what this means for users)

Every page you visit and link you click on Cerebras' website may be recorded and linked to your personal identity including your email address and phone number, creating a persistent behavioral profile that can be used for analytics and marketing.

Cross-platform context

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Why it matters (compliance & risk perspective)

The automatic linking of browsing behavior data to your personal account (name, email, phone) means Cerebras builds a detailed behavioral profile of you tied to your identity, not just anonymous analytics.

View original clause language

We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity such as your device's IP address, browser type and operating system; the length of time you visit our website; web pages you view; links you click; the webpage that led you to our website; data you provide to us to receive technical assistance or customer service; and contact preferences. We use these technologies to understand and to improve the use and functionality of our website and services. Automatically collected data may be linked to other Personal Data such as user name, email address and phone number.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: Cookie-based automatic data collection implicates GDPR Article 5 (data minimization), Article 6 (lawful basis), and the ePrivacy Directive 2002/58/EC (Cookie Directive) which requires informed consent for non-essential cookies; CCPA/CPRA §1798.120 treats certain cookie-based advertising as 'sharing' personal information for cross-context behavioral advertising, triggering opt-out rights; the FTC Act Section 5 governs deceptive tracking practices. The relevant enforcement bodies are EU DPAs (including the CNIL, which has extensively enforced cookie consent requirements), the California Privacy Protection Agency, and the FTC.

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Applicable agencies

FTC

The FTC regulates deceptive and unfair online tracking practices under Section 5 of the FTC Act, including cookie-based behavioral profiling and the linking of tracking data to personal identity.
File a complaint →
State AG

California's Privacy Protection Agency enforces CCPA/CPRA opt-out rights for cookie-based sharing of personal information for cross-context behavioral advertising.
File a complaint →

Provision details

Document information

Document

Cerebras Privacy Policy

Entity

Cerebras

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004364

Document ID

CA-D-00507

Evidence Provenance

Source URL

https://cerebras.ai/privacy-policy

Wayback Machine

View archived versions →

SHA-256

86e395c40a697b29e8d57f825310d4bb5e39b3d51188253164d73f5d4955e11f

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Cerebras | Document: Cerebras Privacy Policy | Record: CA-P-004364
Captured: 2026-04-30 09:02:08 UTC | SHA-256: 86e395c40a697b29…
URL: https://conductatlas.com/platform/cerebras/cerebras-privacy-policy/cookies-and-automatic-data-collection/
Accessed: May 2, 2026

Classification

Severity

Medium

Cookies and Automatic Data Collection