Understanding how your financial data is used within the platform helps you assess whether you are comfortable with Betterment's data practices as your financial services provider.
Betterment collects a broad range of personal and financial information, including transaction history, device data, and in some cases sensitive identifiers, and may share this with affiliates and third-party marketing partners. Users should be aware that their data can be used for cross-context behavioral advertising and joint marketing, although opt-out mechanisms are available. You can opt out of data sharing for marketing purposes by visiting Betterment's privacy settings or submitting a request through their designated privacy request portal.