This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
User account data is actively used for multiple advertising functions, including third-party advertiser audience matching, ad display, and performance measurement.
Interpretive note: The excerpt uses an ellipsis, suggesting text was omitted between 'interests' and 'including by matching'. The canonical claim covers only what the provided excerpt establishes.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Your BeReal account may be matched against advertiser-provided hashed audience lists, and your data is used to display tailored ads and measure their performance.
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We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.
"Serving advertising tailored to your preferences and interests...including by matching hashed audience lists provided by advertisers against your account, displaying advertising on our App, and measuring advertising performanceExcerpt from BeReal's Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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User account data is actively used for multiple advertising functions, including third-party advertiser audience matching, ad display, and performance measurement.
Your BeReal account may be matched against advertiser-provided hashed audience lists, and your data is used to display tailored ads and measure their performance.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.