This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users' photos and profile text are used to generate inferences that directly drive which advertisements are displayed to them within the App.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Your photos and profile text may be analyzed by BeReal to infer your interests and gender, and those inferences are used to determine which ads you see on the App.
How other platforms handle this
We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.
Find and prevent fraud; and Block and remove unsafe or fraudulent users from the Lyft Platform.
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
"Inferring your likely interests from your pictures and gender from your username, first name and biography, used as criteria to select relevant ads for you on the AppExcerpt from BeReal's Privacy Policy
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Users' photos and profile text are used to generate inferences that directly drive which advertisements are displayed to them within the App.
Your photos and profile text may be analyzed by BeReal to infer your interests and gender, and those inferences are used to determine which ads you see on the App.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.