This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users' profile information is processed by AI to derive a gender inference that is then applied to targeting, without requiring users to disclose their gender directly.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Your username, first name, and biography may be analyzed by BeReal's AI to infer your likely gender, which BeReal uses as an internal targeting criterion.
How other platforms handle this
We generate new information from other data we collect to derive likely preferences or other characteristics. For instance, we infer your general geographic location based on your IP address.
We may derive or infer additional Personal Data about you, including demographic characteristics such as age range, gender, and parental status, based on your use of our Services and other available information.
This is still Your Content, and you are responsible for it and its accuracy, as well as your use of it on our Services and any and all decisions made, actions taken, and failures to take action based on Your Content.
"Your likely gender, inferred via AI from your username, first name and biography, used exclusively as internal targeting criteria.Excerpt from BeReal's Privacy Policy
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Users' profile information is processed by AI to derive a gender inference that is then applied to targeting, without requiring users to disclose their gender directly.
Your username, first name, and biography may be analyzed by BeReal's AI to infer your likely gender, which BeReal uses as an internal targeting criterion.
ConductAtlas has identified this type of provision across 217 platforms. See the full comparison.
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