AWS may send you marketing emails or other promotional messages using your personal information, but you can opt out at any time using the unsubscribe link or by contacting AWS directly.
This analysis describes what AWS's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The opt-out mechanism is practically important because failure to use it means AWS may continue to send promotional communications to your contact details, and understanding how to unsubscribe prevents unwanted ongoing contact.
Interpretive note: The exact verbatim text was not available in the truncated document; the specific channels covered by the opt-out and the processing timeline could not be confirmed from the truncated source.
AWS may use your email address and other contact details to send promotional communications, and you can stop these by using the unsubscribe link included in marketing emails or by contacting AWS.
How other platforms handle this
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If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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"We may use your personal information to send you promotional communications about AWS products and services, including via email, telephone, or mail. You can opt out of marketing communications at any time by following the unsubscribe link in any email or by contacting us directly.— Excerpt from AWS's AWS Privacy Notice
REGULATORY LANDSCAPE: Marketing communications to EU and UK residents are subject to the ePrivacy Directive and GDPR, which generally require prior consent for email marketing unless a legitimate interest or prior customer relationship exception applies. In the US, the CAN-SPAM Act requires that commercial emails include a functional unsubscribe mechanism and that opt-outs be honored within 10 business days. The FTC enforces CAN-SPAM compliance. GOVERNANCE EXPOSURE: Low. The policy's inclusion of an opt-out mechanism is consistent with US and international legal requirements. The description is standard across large technology providers. The key compliance risk lies in ensuring opt-out requests are processed within legally required timeframes. JURISDICTION FLAGS: EU and UK users are entitled to withdraw consent for marketing at any time under GDPR, and the right to object to processing for direct marketing purposes is absolute under GDPR Article 21. Canadian users are subject to CASL, which requires express or implied consent for commercial electronic messages. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers using AWS marketing tools such as Amazon SES should ensure their own marketing communication practices comply with applicable laws and that opt-out mechanisms function correctly for their end users. COMPLIANCE CONSIDERATIONS: Legal teams should verify that AWS's unsubscribe mechanism processes opt-outs within CAN-SPAM's 10-business-day window and GDPR's promptly-upon-request standard, and confirm that opt-out preferences are respected across all channels (email, phone, mail) described in the policy.
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The opt-out mechanism is practically important because failure to use it means AWS may continue to send promotional communications to your contact details, and understanding how to unsubscribe prevents unwanted ongoing contact.
AWS may use your email address and other contact details to send promotional communications, and you can stop these by using the unsubscribe link included in marketing emails or by contacting AWS.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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