AWS uses cookies and similar tracking tools on its websites to monitor how you browse, what you click, and how you interact with AWS pages and ads, building a behavioral profile associated with your device or account.
This analysis describes what AWS's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Behavioral tracking through cookies and pixels means AWS (and potentially its advertising partners) can build detailed profiles of your online activity across its properties, which may inform targeted advertising and product recommendations.
Interpretive note: The exact verbatim text was not available in the truncated document; the scope of third-party ad tech tracking is inferred from the Content Security Policy header references to DoubleClick and Adobe tracking domains.
When you visit AWS websites, tracking technologies collect data about your browsing behavior and interactions with AWS content, which may be used for advertising targeting and analytics purposes by AWS and third-party partners.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...
We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and services. This includes information about the pages you visit, links you click, and how you navigate our site. We use this information for analytics, persona...
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"We use cookies, web beacons, pixel tags, and other tracking technologies on our websites and in our communications to collect information about your browsing activities, preferences, and interactions with our content and advertisements.— Excerpt from AWS's AWS Privacy Notice
REGULATORY LANDSCAPE: The use of cookies and tracking technologies for behavioral advertising engages the EU ePrivacy Directive (and national implementing laws) as well as GDPR consent requirements for non-essential cookies. In the US, the FTC has issued guidance on online behavioral advertising and transparency. California's CCPA and CPRA address the use of tracking technologies that constitute sharing of personal information for cross-context behavioral advertising, including opt-out rights via the Global Privacy Control signal. GOVERNANCE EXPOSURE: Medium. Cookie consent mechanisms are subject to active regulatory enforcement in the EU, with fines issued to major platforms for inadequate consent banners. AWS's use of third-party advertising pixels and tags (suggested by the Content Security Policy in the document header, which references Google DoubleClick, Adobe, and other ad tech domains) may trigger consent obligations beyond those required for first-party analytics. JURISDICTION FLAGS: EU and EEA users must receive compliant cookie consent under national ePrivacy laws. California residents have opt-out rights for behavioral advertising tracking under CCPA, including recognition of the Global Privacy Control signal. UK users are subject to PECR cookie rules. Organizations deploying AWS-hosted applications may inherit tracking technology obligations through AWS-embedded scripts. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers hosting applications on AWS should assess whether AWS's own tracking technologies on the aws.amazon.com domain affect their compliance posture, and confirm that cookie consent management is appropriately scoped for their own deployments. COMPLIANCE CONSIDERATIONS: Compliance teams should audit AWS's cookie consent banner for adequacy under applicable ePrivacy laws, confirm opt-out mechanisms for behavioral advertising are functional, and assess whether the Global Privacy Control signal is respected for California users.
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Behavioral tracking through cookies and pixels means AWS (and potentially its advertising partners) can build detailed profiles of your online activity across its properties, which may inform targeted advertising and product recommendations.
When you visit AWS websites, tracking technologies collect data about your browsing behavior and interactions with AWS content, which may be used for advertising targeting and analytics purposes by AWS and third-party partners.
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