Arlo · Arlo Privacy Policy · View original document ↗

VWO Heatmap Recording

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Arlo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Heatmap recording generates visual and behavioral data about how users interact with website elements, enabling operators to analyze user engagement patterns and website performance. This data collection occurs passively during user browsing without requiring explicit per-interaction consent beyond the privacy policy notice.

Consumer impact (what this means for users)

Users accessing Arlo's website are subject to heatmap tracking that records interaction data including cursor movements, clicks, and scrolling behavior on all pages. This engagement data is collected and processed to analyze website usage patterns.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
8:{"urlRegex":"^.*$","goals":{"1":{"pUrl":"^.*$","urlRegex":"^.*$","mca":false,"excludeUrl":"","type":"ENGAGEMENT"}},"manual":false,"pc_traffic":100,"version":2,"mt":[],"stag":0,"ss":null,"id":8,"comb_n":{"1":"website"},"segment_code":"true","sections":{"1":{"variations":{"1":[]},"triggers":[],"variation_names":{"1":"website"},"path":""}},"triggers":[2015965],"combs":{"1":1},"ep":1559852450000,"globalCode":[],"clickmap":0,"name":"Heatmap","multiple_domains":0,"metrics":[],"main":true,"status":"RUNNING","exclude_url":"","ibe":1,"type":"ANALYZE_HEATMAP"}

— Excerpt from Arlo's Arlo Privacy Policy

Provision details

Document information
Document
Arlo Privacy Policy
Entity
Arlo
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-006678
Document ID
CA-D-00744
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d12be33193cf10b436884ced57b19f694751e9c5014f68cbdacd7f78714b5982
Analysis generated
May 8, 2026 12:39 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Arlo
Document: Arlo Privacy Policy
Record ID: CA-P-006678
Captured: 2026-05-08 12:39:37 UTC
SHA-256: d12be33193cf10b4…
URL: https://conductatlas.com/platform/arlo/arlo-privacy-policy/vwo-heatmap-recording/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Arlo's VWO Heatmap Recording clause do?

Heatmap recording generates visual and behavioral data about how users interact with website elements, enabling operators to analyze user engagement patterns and website performance. This data collection occurs passively during user browsing without requiring explicit per-interaction consent beyond the privacy policy notice.

How does this clause affect you?

Users accessing Arlo's website are subject to heatmap tracking that records interaction data including cursor movements, clicks, and scrolling behavior on all pages. This engagement data is collected and processed to analyze website usage patterns.

Is ConductAtlas affiliated with Arlo?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Arlo.