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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This document is the source code of Arlo's website homepage, which reveals that Arlo uses a large number of tracking technologies including Facebook, Google, Bing, and a session-recording tool called VWO that can record your mouse movements, clicks, and scrolling behavior as you browse. The most important thing to know is that VWO's session recording tool is configured to capture detailed behavioral data on visitors across Arlo's site, including checkout pages, tied to a persistent identifier stored on your device. If you want to limit this tracking, you can use the OneTrust cookie consent tool visible on Arlo's site to manage your cookie preferences, or use a browser-level privacy setting or extension to block third-party tracking scripts.
The submitted document is the HTML source of Arlo's public-facing homepage rather than a standalone privacy policy instrument; it does not establish a formal legal basis for data processing in conventional policy language. What the document does reveal operationally is the deployment of an extensive third-party tracking stack including Google Tag Manager (GTM-N664BBN), Google Analytics (G-Y55ZPK6P6Y, G-9JDZRFG0NF), Google Ads (AW-940182079), Facebook Pixel (ID 440148160614636), Microsoft Bing Ads, and VWO (Visual Website Optimizer, account 350170) for behavioral analytics, A/B testing, session recording, and heatmapping across all site visitors. The VWO configuration explicitly enables session recording ('Visitor Sessions Recorded') and heatmap capture on pages including the homepage, product detail pages, and checkout flows, with behavioral data tied to persistent visitor UUIDs stored in cookies scoped to the arlo.com domain. The OneTrust consent management platform is deployed, which suggests an intent to manage cookie consent in compliance with applicable frameworks such as GDPR and CCPA, but the document does not disclose the granular consent categories or the legal basis asserted for each processing activity. Regulatory frameworks engaged include GDPR and the ePrivacy Directive (given OneTrust deployment and cookie consent infrastructure), CCPA (given California-segmented VWO targeting visible in segment_code referencing US geography), and FTC Act Section 5 (given the scope of behavioral tracking and advertising pixel deployment); the absence of the actual privacy policy text creates material uncertainty about how Arlo documents these practices for users.
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