Arlo loads Microsoft's Bing Ads tracking script (Universal Event Tracking) on its website, which monitors user behavior and conversions to measure and optimize Microsoft advertising campaigns.
This analysis describes what Arlo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The Bing Ads tag sends data about your behavior on Arlo's site to Microsoft, adding another advertising platform to the list of third parties receiving your browsing and purchase data.
Your activity on Arlo's website, including product views and purchases, is shared with Microsoft through the Bing Ads Universal Event Tracking tag, contributing to Microsoft's advertising data about you.
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"<script type="text/javascript" async src="https://bat.bing.com/bat.js"></script>— Excerpt from Arlo's Arlo Privacy Policy
1) REGULATORY LANDSCAPE: The Bing Ads tag deployment engages CCPA/CPRA sharing disclosure requirements and, for EU users, ePrivacy Directive consent requirements. Microsoft's advertising data practices are subject to GDPR where EU user data is processed, and Microsoft's advertising terms govern the data relationship. The FTC Act Section 5 applies to the adequacy of disclosure of this data sharing practice. 2) GOVERNANCE EXPOSURE: Low to Medium. The Bing Ads tag is a standard advertising technology deployment common across e-commerce sites. The primary governance consideration is ensuring it is disclosed in the privacy policy as a data sharing arrangement and is correctly gated behind advertising consent in OneTrust. 3) JURISDICTION FLAGS: California residents have CPRA opt-out rights regarding sharing with Microsoft for advertising. EU/EEA users require consent before the tag loads. No heightened jurisdiction-specific exposure beyond the standard advertising pixel framework. 4) CONTRACT AND VENDOR IMPLICATIONS: Arlo's use of Bing Ads is governed by Microsoft Advertising's terms of service. For GDPR compliance, Microsoft's data processing terms should be reviewed to confirm adequate safeguards for EU-US data transfers. The tag should be assigned to an advertising consent category in OneTrust. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that bat.js is blocked by OneTrust pre-consent and that it is listed in the privacy policy as a third-party advertising data recipient. The CCPA/CPRA opt-out mechanism should cover data sharing with Microsoft through this tag.
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The Bing Ads tag sends data about your behavior on Arlo's site to Microsoft, adding another advertising platform to the list of third parties receiving your browsing and purchase data.
Your activity on Arlo's website, including product views and purchases, is shared with Microsoft through the Bing Ads Universal Event Tracking tag, contributing to Microsoft's advertising data about you.
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