Arlo loads Facebook's advertising pixel on its website, which sends data about your browsing behavior on Arlo's site to Meta (Facebook) so that Meta can serve you targeted ads and measure advertising effectiveness.
This analysis describes what Arlo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The Facebook Pixel transmits data about your product views, cart additions, checkout starts, and purchases to Meta, a major advertising platform, enabling cross-site tracking of your behavior even if you do not have a Facebook account.
Interpretive note: Whether this arrangement constitutes a 'sale' or 'sharing' under CCPA/CPRA depends on regulatory interpretation and the specifics of Arlo's agreement with Meta; applicable law may also limit enforceability of broad data sharing without adequate consent.
Data about which Arlo products you view, add to cart, or purchase is shared with Meta through the Facebook Pixel, contributing to Meta's advertising profile of you across the internet, including on Facebook and Instagram.
How other platforms handle this
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"src="https://connect.facebook.net/signals/config/440148160614636?v=2.9.313&r=stable&domain=www.arlo.com&hme=97937018cefade17726f0472876fc101316b2ce9008a35a6a5a7977d7436151a"Excerpt from Arlo's Privacy Policy
1) REGULATORY LANDSCAPE: The Facebook Pixel integration engages CCPA/CPRA provisions on the sale and sharing of personal information for cross-context behavioral advertising, requiring a 'Do Not Sell or Share My Personal Information' opt-out mechanism and …
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The Facebook Pixel transmits data about your product views, cart additions, checkout starts, and purchases to Meta, a major advertising platform, enabling cross-site tracking of your behavior even if you do not have a Facebook account.
Data about which Arlo products you view, add to cart, or purchase is shared with Meta through the Facebook Pixel, contributing to Meta's advertising profile of you across the internet, including on Facebook and Instagram.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Arlo.