This analysis describes what Apple's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision creates categorical compliance requirements that differentiate Kids Category apps from other app designations on the App Store, establishing data handling and advertising restrictions specific to applications marketed for child users. The restrictions limit data collection and monetization mechanisms available to developers in this category.
The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.
View change record →Users of apps in the Kids Category operate under terms that restrict the app's ability to employ behavioral advertising, share identifying or device information with external parties, or implement third-party analytics or advertising systems. This provision establishes what data practices and advertising models are permissible within this app classification.
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The prohibited and restricted business categories may vary by country. Users should refer to the country-specific pages for the applicable prohibited and restricted business lists in their jurisdiction.
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"Apps in the Kids Category must not include behavioral advertising, and any advertising in these apps must be appropriate for children. Apps in the Kids Category may not send personally identifiable information or device information to third parties. The Kids Category must not include third-party analytics or third-party advertising.— Excerpt from Apple's Apple App Store Review Guidelines
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This provision creates categorical compliance requirements that differentiate Kids Category apps from other app designations on the App Store, establishing data handling and advertising restrictions specific to applications marketed for child users. The restrictions limit data collection and monetization mechanisms available to developers in this category.
Users of apps in the Kids Category operate under terms that restrict the app's ability to employ behavioral advertising, share identifying or device information with external parties, or implement third-party analytics or advertising systems. This provision establishes what data practices and advertising models are permissible within this app classification.
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