“In no event shall Licensor's total liability to you for all damages (other than as may be required by applicable law in cases involving personal injury) exceed the amount of two hundred and fifty dollars ($250.00).”
This analysis describes what Apple Pay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
A $250.00 ceiling on total damages substantially limits a user's ability to recover losses from the Licensor regardless of the magnitude of actual harm.
Interpretive note: The clause identifies the capped party as 'Licensor', not Apple Pay by name. The relationship between 'Licensor' and Apple Pay is not established within the quoted excerpt alone. Confidence remains high that this clause is part of the Apple Media Services Terms as described, but the specific entity label used is 'Licensor'.
The updated terms establish new restrictions on how users may employ Apple's services and content. Users are now explicitly prohibited from using Services, Content, or any outputs from them to train, fine-tune, or improve any artificial intelligence model or other software. For subscription commitments, refunds are limited to periods of access already paid for but not yet provided, with no refund due for future billing periods where payment has not yet been collected. Free trials or offers cannot be combined with any Apple Bundle (expanded from Apple One only), and trials will not be paused if you subscribe to an Apple Bundle, even if you have access to the same subscription through the bundle. You can cancel your subscription in your account settings at any time without additional charge if you do not wish to receive added services or features.
View change record →A reader can recover no more than $250.00 in total damages from the Licensor, except where applicable law in personal injury cases requires otherwise.
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"In no event shall Licensor's total liability to you for all damages (other than as may be required by applicable law in cases involving personal injury) exceed the amount of two hundred and fifty dollars ($250.00).Excerpt from Apple Pay's Apple Media Services Terms
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A $250.00 ceiling on total damages substantially limits a user's ability to recover losses from the Licensor regardless of the magnitude of actual harm.
A reader can recover no more than $250.00 in total damages from the Licensor, except where applicable law in personal injury cases requires otherwise.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
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