The Standard EULA caps the App Provider's or Apple's total aggregate liability to a user for all damages related to licensed applications at $250, regardless of the theory of liability, with the exception of personal injury claims where applicable law requires otherwise. This cap applies even if other specified remedies fail.
This analysis describes what Apple Pay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a $250 aggregate liability ceiling for all claims related to licensed applications, including any incidental, special, indirect, or consequential damages, which is the maximum financial remedy available to users under the Standard EULA for app-related claims regardless of the value of losses incurred.
⚠ Claims related to licensed applications are subject to the $250 aggregate liability cap as stated in the Standard EULA
Cross-platform context
See how other platforms handle Liability Cap at $250 and similar clauses.
Compare across platforms →"In no event shall Licensor's total liability to you for all damages (other than as may be required by applicable law in cases involving personal injury) exceed the amount of two hundred and fifty dollars ($250.00). The foregoing limitations will apply even if the above stated remedy fails of its essential purpose.Excerpt from Apple Pay's Apple Media Services Terms
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This provision establishes a $250 aggregate liability ceiling for all claims related to licensed applications, including any incidental, special, indirect, or consequential damages, which is the maximum financial remedy available to users under the Standard EULA for app-related claims regardless of the value of losses incurred.
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