The Standard EULA grants both Apple and third-party App Providers the right to collect technical data including device information, system software information, and peripheral information, periodically and for purposes including product improvement and service provision, provided the data is used in non-personally-identifying form.
This analysis describes what Apple Pay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes technical data collection by the app licensor, which may be Apple or a third-party developer, under a consent embedded in the Standard EULA rather than a separate explicit consent flow. The scope of what constitutes non-personally-identifying form is not defined in the provision.
Interpretive note: The provision does not define what constitutes non-personally-identifying form, creating ambiguity regarding the permissible scope of data use under GDPR and CCPA frameworks.
Under this clause, accepting the Standard EULA constitutes consent to periodic collection of technical device, software, and peripheral data by the App licensor, for use in product improvement and service provision. The provision limits use to non-personally-identifying forms but does not define that standard or specify retention periods.
Cross-platform context
See how other platforms handle Consent to Technical Data Collection by App Licensors and similar clauses.
Compare across platforms →"You agree that Licensor may collect and use technical data and related information—including but not limited to technical information about your device, system and application software, and peripherals—that is gathered periodically to facilitate the provision of software updates, product support, and other services to you (if any) related to the Licensed Application. Licensor may use this information, as long as it is in a form that does not personally identify you, to improve its products or to provide services or technologies to you.Excerpt from Apple Pay's Apple Media Services Terms
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This provision authorizes technical data collection by the app licensor, which may be Apple or a third-party developer, under a consent embedded in the Standard EULA rather than a separate explicit consent flow. The scope of what constitutes non-personally-identifying form is not defined in the provision.
Under this clause, accepting the Standard EULA constitutes consent to periodic collection of technical device, software, and peripheral data by the App licensor, for use in product improvement and service provision. The provision limits use to non-personally-identifying forms but does not define that standard or specify retention periods.
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