The Standard EULA caps the total liability of the App licensor (either Apple or a third-party App Provider) to the user at $250 for all damages, excluding personal injury claims required by applicable law, regardless of the nature or magnitude of the harm.
This analysis describes what Apple Pay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a $250 aggregate damages cap applicable to claims against app licensors, including third-party developers, which applies even if other stated remedies fail. This cap applies to all contractual and tort claims arising from app use.
Interpretive note: Enforceability of the $250 damages cap varies by jurisdiction; EU, UK, and certain U.S. state consumer protection statutes may override or limit this cap.
Under this clause, the agreement limits the maximum financial recovery available to a user against an App licensor to $250 for all damages combined, regardless of actual harm suffered. Applicable law in some jurisdictions, including EU member states and the UK, may provide statutory protections that override or limit this cap.
Cross-platform context
See how other platforms handle App Provider Liability Cap ($250) and similar clauses.
Compare across platforms →"In no event shall Licensor's total liability to you for all damages (other than as may be required by applicable law in cases involving personal injury) exceed the amount of two hundred and fifty dollars ($250.00). The foregoing limitations will apply even if the above stated remedy fails of its essential purpose.Excerpt from Apple Pay's Apple Media Services Terms
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This provision establishes a $250 aggregate damages cap applicable to claims against app licensors, including third-party developers, which applies even if other stated remedies fail. This cap applies to all contractual and tort claims arising from app use.
Under this clause, the agreement limits the maximum financial recovery available to a user against an App licensor to $250 for all damages combined, regardless of actual harm suffered. Applicable law in some jurisdictions, including EU member states and the UK, may provide statutory protections that override or limit this cap.
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