This analysis describes what Ancestry's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy introduces new data collection and processing practices. Ancestry now explicitly discloses that it collects information from interactions with AI-powered support assistants, in addition to human communications. The policy adds a new photo face-grouping feature that creates abstract numerical representations of images to organize your photo gallery, available with your express consent; Ancestry states it does not retain these representations. The policy also adds SMS messaging as a communication channel, available if you expressly opt in. You can decline the face-grouping feature and SMS messaging by not providing express consent.
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"While we cannot guarantee that loss, misuse, or alteration of data will not occur, we use appropriate technical and organizational measures to prevent this.Excerpt from Ancestry's Privacy Statement
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The clause states: “While we cannot guarantee that loss, misuse, or alteration of data will not occur, we use appropriate technical and organizational measures to prevent this.”
ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.
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