Provision record
Ancestry · Ancestry Privacy Statement · View original document ↗

Analytics and advertising partners receive personal information for targeting

High confidence Common · 281 of 343 platforms
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This analysis describes what Ancestry's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Personal Information is disclosed to external parties for commercial advertising purposes, extending its reach beyond Ancestry.

Recent Activity

This document changed recently

Medium May 13, 2026

The updated policy introduces new data collection and processing practices. Ancestry now explicitly discloses that it collects information from interactions with AI-powered support assistants, in addition to human communications. The policy adds a new photo face-grouping feature that creates abstract numerical representations of images to organize your photo gallery, available with your express consent; Ancestry states it does not retain these representations. The policy also adds SMS messaging as a communication channel, available if you expressly opt in. You can decline the face-grouping feature and SMS messaging by not providing express consent.

View change record →

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Certain personal information about you is shared with third-party vendors who use it to personalize the ads you see.

How other platforms handle this

Indeed

Indeed may also exchange security information and threat indicators with third-party industry partners and industry safety coalitions.

Cohere

in the case of Cohere, to potential assignees, acquirers or successors of Cohere if and to the extent such persons need to know such Confidential Information in connection with a potential sale, merger, amalgamation or other corporate transaction...

Together AI

We may share your Personal Data with Service Providers, Third-Party Vendors, Consultants, and other Business Partners in order to provide Services on our behalf...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We work with third-party partners for analytics and advertising purposes. By collecting and sharing certain Personal Information, these vendors help us to better personalize ads to match your interests.

Excerpt from Ancestry's Privacy Statement

Provision details

Document information
Document
Ancestry Privacy Statement
Entity
Ancestry
Date stated by the document
May 12, 2026
As printed in Ancestry’s text (version CA-V-007574), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
April 19, 2026
Text quoted from version
CA-V-006689, captured Sept. 11, 2026
Record ID
CA-P-034372
Document ID
CA-D-000224
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-006689)
31bf6dd63ead94f464b3f2fbc7944007503f38ccd7af4cc637bd412132d1c896
Analysis generated
July 9, 2026 06:39 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006689, captured Sept. 11, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007574, captured Oct. 16, 2026; this clause has not been re-checked against it.
Citation Record
Entity: Ancestry
Document: Ancestry Privacy Statement
Record ID: CA-P-034372
Version: CA-V-006689
Captured: 2026-09-11 00:35:53 UTC
SHA-256: 31bf6dd63ead94f4…
URL: https://conductatlas.com/platform/ancestry/ancestry-privacy-statement/provision/CA-P-034372/analytics-and-advertising-partners-receive-personal-information-for-targeting/
Accessed: Oct. 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Ancestry's Analytics and advertising partners receive personal information for targeting clause do?

Personal Information is disclosed to external parties for commercial advertising purposes, extending its reach beyond Ancestry.

How does this clause affect you?

Certain personal information about you is shared with third-party vendors who use it to personalize the ads you see.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.

Is ConductAtlas affiliated with Ancestry?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ancestry.