This analysis describes what Ancestry's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Statement no longer displays a dedicated 'Do Not Sell or Share My Personal Information' link in the footer, which was previously accessible to California residents under CCPA requirements. This link allowed users to exercise data-sharing opt-out rights. The footer now lists 'Consumer Health Privacy' as a separate item but does not explicitly direct users to their CCPA controls. California residents may need to locate their opt-out rights through alternative navigation paths on the Ancestry site.
View change record →The updated privacy policy removes the 'Do Not Sell or Share My Personal Information' link from the footer navigation. This link previously provided direct access to Ancestry's data-sharing opt-out mechanism, which is a required disclosure under California's CCPA. While the removal does not eliminate the opt-out right itself, it may make the opt-out control less easily discoverable from the privacy policy page. Affected users may need to locate the opt-out mechanism through alternate navigation or search methods.
View change record →The updated Privacy Statement clarifies what uses of Ancestry services are permitted and prohibited, establishes that photo face-grouping in your gallery requires your express consent, and introduces SMS messaging as a communication channel for future opt-in communications. The statement now covers Ancestry, AncestryDNA, and Related Brands under a unified framework while noting that other services operated by the company use separate privacy statements. The removal of 'uploaded DNA data' from the account creation section reflects a narrowing of that specific provision's scope, though genetic information processing remains described elsewhere in the policy. You can review the full updated statement to understand how your personal information will be processed and manage your communication preferences when SMS opt-ins become available.
View change record →How other platforms handle this
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Where you have provided your consent, we may share your personal information with selected third parties for their commercial or marketing use in conjunction with your relationship with FanDuel...
We do not share Personal Information with third parties for their own direct marketing purposes. Therefore, we have not shared Personal Information with third parties for direct marketing purposes...
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"Any such de-identified genetic information and phenotypic information we share with third parties for research purposes is done in accordance with Part 46 (beginning with Section 46.101) of Title 45 of the Code of Federal Regulations.— Excerpt from Ancestry's Ancestry Privacy Statement
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The clause states: “Any such de-identified genetic information and phenotypic information we share with third parties for research purposes is done in accordance with Part 46 (beginning with Section 46.101) of Title 45 of the Code of Federal Regulations.”
ConductAtlas has identified this type of provision across 286 platforms. See the full comparison.
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