Your data remains yours. Amplitude can only use the data you send it to provide the services you have paid for, not for any other purpose.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause protects businesses by confirming that Amplitude does not acquire ownership of or broad rights over the customer behavioral and product usage data sent to the platform, limiting Amplitude's license strictly to service delivery.
Businesses retain ownership of all data they upload or send to Amplitude, and Amplitude's license to use that data is limited to providing the contracted services. This is a meaningful protection against broader commercial use of your customers' behavioral data by Amplitude.
How other platforms handle this
Microsoft reserves the right to restrict the export of data that may compromise the security of the services or Microsoft's intellectual property.
We cannot respond to Your request or provide You with the required information if We cannot: Verify Your identity or authority to make the request And confirm that the personal information relates to You
Microsoft reserves the right to restrict the export of data that may compromise the security of the services or Microsoft's intellectual property.
"As between Amplitude and Customer, Customer owns all right, title, and interest in and to Customer Data. Customer grants Amplitude a non-exclusive, worldwide, royalty-free license to use, copy, store, transmit, and display Customer Data solely to provide the Services to Customer in accordance with this Agreement.Excerpt from Amplitude's Terms of Service
(1) REGULATORY LANDSCAPE: This provision is directly relevant to GDPR's controller/processor framework, confirming that Customer acts as data controller and Amplitude as data processor for Customer Data.
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This clause protects businesses by confirming that Amplitude does not acquire ownership of or broad rights over the customer behavioral and product usage data sent to the platform, limiting Amplitude's license strictly to service delivery.
Businesses retain ownership of all data they upload or send to Amplitude, and Amplitude's license to use that data is limited to providing the contracted services. This is a meaningful protection against broader commercial use of your customers' behavioral data by Amplitude.
ConductAtlas has identified this type of provision across 263 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.