Amplitude keeps your personal data for as long as it needs to for business and legal purposes, then deletes or anonymizes it.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The retention period is not specified with precision, meaning data could be held for extended periods without a defined endpoint tied to your specific relationship with Amplitude.
Interpretive note: Retention periods for specific data categories are not enumerated, making it unclear how long any particular type of personal information will be held.
The policy does not specify fixed retention periods for most data categories, which means Amplitude may retain your personal information for an indeterminate duration based on broad business justifications.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need to retain personal information, we will delete or anonymize it.Excerpt from Amplitude's Privacy Notice
(1) REGULATORY LANDSCAPE: GDPR's data minimization and storage limitation principles require that personal data be kept no longer than necessary for the specified purpose.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The retention period is not specified with precision, meaning data could be held for extended periods without a defined endpoint tied to your specific relationship with Amplitude.
The policy does not specify fixed retention periods for most data categories, which means Amplitude may retain your personal information for an indeterminate duration based on broad business justifications.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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