EU and UK residents have rights to see, correct, delete, or restrict how Amplitude uses their data, and Amplitude processes that data under legal bases including legitimate interests and consent.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The use of legitimate interests as a legal basis for some processing activities means Amplitude may process your data without your explicit consent, though you have the right to object to such processing.
Interpretive note: The specific processing activities covered by each legal basis are not individually mapped in the notice, creating interpretive uncertainty about which activities rely on legitimate interests versus consent.
EU and UK users can exercise rights including access, erasure, and objection to processing by contacting privacy@amplitude.com, but should be aware that Amplitude relies on legitimate interests as a legal basis for some processing, which does not require prior consent and may be harder to challenge.
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"If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the following rights with respect to your personal information: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability, and right to object. We rely on the following legal bases to process your personal information: performance of a contract, legitimate interests, compliance with legal obligations, and consent.Excerpt from Amplitude's Privacy Notice
(1) REGULATORY LANDSCAPE: This provision engages GDPR (EU) and UK GDPR, enforced by EU member state data protection authorities and the UK Information Commissioner's Office respectively.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The use of legitimate interests as a legal basis for some processing activities means Amplitude may process your data without your explicit consent, though you have the right to object to such processing.
EU and UK users can exercise rights including access, erasure, and objection to processing by contacting privacy@amplitude.com, but should be aware that Amplitude relies on legitimate interests as a legal basis for some processing, which does not require prior consent and may be harder to challenge.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.