When users post reviews, photos, videos, or other content, they grant Amazon a permanent, royalty-free, worldwide license that Amazon can sublicense to third parties, covering reproduction, modification, adaptation, distribution, and derivative works in any media.
This analysis describes what Amazon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a broad content license that is perpetual and irrevocable, meaning Amazon retains the right to use submitted content even after a user deletes their account or removes the content. The sublicensable nature of the license means Amazon may authorize third parties to use user-submitted content under the same terms.
⚠ The perpetual and irrevocable license will apply to all content submitted, as stated in the agreement, regardless of subsequent account closure or content removal
Cross-platform context
See how other platforms handle Perpetual Sublicensable User Content License and similar clauses.
Compare across platforms →"If you do post content or submit material, and unless we indicate otherwise, you grant Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, perform, translate, create derivative works from, distribute, and display such content throughout the world in any media. You grant Amazon and sublicensees the right to use the name that you submit in connection with such content, if they choose.Excerpt from Amazon's Conditions of Use
REGULATORY LANDSCAPE: This provision may engage EU intellectual property law and the GDPR, particularly regarding the intersection of intellectual property licensing and personal data embedded in user-submitted content such as photos or identifiable reviews.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes a broad content license that is perpetual and irrevocable, meaning Amazon retains the right to use submitted content even after a user deletes their account or removes the content. The sublicensable nature of the license means Amazon may authorize third parties to use user-submitted content under the same terms.
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