This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Although customer data can change hands in a corporate transaction, the receiving party is bound by prior privacy commitments, limiting the new owner's freedom to repurpose the data.
Interpretive note: The word 'generally' in the excerpt qualifies the transfer of customer information as not absolute; this qualifier is preserved in the canonical claim but is noted here for completeness.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →A user's data may be transferred to a new business owner, but that owner is required to honor the privacy promises already made to the user unless the user consents to different terms.
How other platforms handle this
If we're involved in a reorganization, merger, acquisition, sale of some or all of our assets or other business transaction, depending on the circumstances, we may disclose any of the information described in Section 2 above...
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Whenever we transfer personal data internationally, we use tools and transfer agreements to: make sure the data transfer complies with applicable law; and help to give your data the same level of protection as it has in the EU...
"In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).Excerpt from Amazon Marketplace's Amazon Privacy Notice
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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Although customer data can change hands in a corporate transaction, the receiving party is bound by prior privacy commitments, limiting the new owner's freedom to repurpose the data.
A user's data may be transferred to a new business owner, but that owner is required to honor the privacy promises already made to the user unless the user consents to different terms.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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