Provision record
Airtable · Airtable Terms of Service · View original document ↗

Perpetual Usage Data Retention

Medium severity Medium confidence Explicit document language Common · 290 of 352 platforms
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Document Record

What it is

Airtable collects data about how you use its services, such as what features you access and how often, and retains the right to use this data for its own business purposes indefinitely, even after you close your account.

This analysis describes what Airtable's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Even after you delete your account, Airtable retains and can continue to use behavioral and usage data derived from your activity, which may include information that could be used to profile users or inform product decisions.

Interpretive note: Whether usage data constitutes personal data under GDPR or CCPA depends on whether it can be linked to an identifiable individual, which the document does not fully address; this creates interpretive uncertainty about the scope of applicable data subject rights.

Consumer impact (what this means for users)

Closing your Airtable account does not stop Airtable from continuing to use data about your usage patterns, feature access, and platform behavior for its own analytics and product development purposes indefinitely.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Submit a data deletion request to Airtable's privacy team referencing your right to erasure under GDPR or deletion under CCPA, specifying that you want all personal data including usage data deleted.

How other platforms handle this

Square Medium

to request that your data be transferred to a third party (data portability)

Google Cloud Medium

Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.

Roblox Medium

Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may collect and analyze data and other information regarding your use of the Services, including access, usage patterns, and performance (collectively, "Usage Data"). We are free at any time (including after termination of these Terms) to use such data and information for our business purposes, including but not limited to analytics, quality assurance, product and service development and improvement, and churn rate and service level analysis. For clarity, Usage Data does not include Your Content.

Excerpt from Airtable's Terms of Service

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY LANDSCAPE: The perpetual retention and use of usage data post-termination may require evaluation under GDPR's storage limitation principle (Article 5(1)(e)) and purpose limitation principle (Article 5(1)(b)), particularly if usage data can be linked to …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Airtable Terms of Service
Entity
Airtable
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 9, 2026
Record ID
CA-P-007277
Document ID
CA-D-00551
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a3cfadb271369d3e777a0a809c5b673feaa79f75a4666d9d1c6228a92064eec9
Analysis generated
May 9, 2026 16:59 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Airtable
Document: Airtable Terms of Service
Record ID: CA-P-007277
Captured: 2026-05-09 16:59:03 UTC
SHA-256: a3cfadb271369d3e…
URL: https://conductatlas.com/platform/airtable/airtable-terms-of-service/provision/CA-P-007277/perpetual-usage-data-retention/
Accessed: Sept. 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Airtable's Perpetual Usage Data Retention clause do?

Even after you delete your account, Airtable retains and can continue to use behavioral and usage data derived from your activity, which may include information that could be used to profile users or inform product decisions.

How does this clause affect you?

Closing your Airtable account does not stop Airtable from continuing to use data about your usage patterns, feature access, and platform behavior for its own analytics and product development purposes indefinitely.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Airtable?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Airtable.