Adobe shares your behavioral data, including which pages you visit and which ads you saw, with social media platforms and advertisers for targeted advertising. This sharing can occur without your specific consent in some cases, depending on the applicable legal framework.
This analysis describes what Adobe's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision means your Adobe usage activity may be disclosed to third-party ad networks, social media platforms, and data brokers for their own marketing purposes, potentially enabling detailed behavioral profiling across platforms.
Interpretive note: The extent to which 'legitimate interests' is an available basis for advertising data sharing varies by jurisdiction, and whether Adobe's current opt-out mechanisms fully satisfy CPRA and GDPR requirements is a legal determination that depends on their technical implementation.
Your browsing and usage behavior within Adobe's websites and apps may be shared with advertising partners including social media platforms for targeted advertising purposes, and this sharing may occur without requiring your explicit consent in jurisdictions where legitimate interests is an available legal basis.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
"Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw. These parties may be joint controllers for this processing.Excerpt from Adobe's Privacy Policy
REGULATORY LANDSCAPE: This provision engages CCPA and CPRA, which define sharing personal information for cross-context behavioral advertising as a regulated activity requiring opt-out rights regardless of whether monetary consideration is exchanged.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision means your Adobe usage activity may be disclosed to third-party ad networks, social media platforms, and data brokers for their own marketing purposes, potentially enabling detailed behavioral profiling across platforms.
Your browsing and usage behavior within Adobe's websites and apps may be shared with advertising partners including social media platforms for targeted advertising purposes, and this sharing may occur without requiring your explicit consent in jurisdictions where legitimate interests is an available legal basis.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Adobe.