This analysis describes what ActiveCampaign's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
If Contact Data is lost within the Services, users have no recourse to ActiveCampaign as a backup source, because users bear sole responsibility for independent backup.
The updated terms establish new operational constraints on AI Features use. Users must now actively review all AI-generated output before using, sharing, or relying on it, shifting verification responsibility from ActiveCampaign to the user. The terms introduce AI Credits as a separate usage currency that expires monthly without rollover and cannot be transferred or refunded; unused credits are forfeited. ActiveCampaign reserves the right to modify which features are subject to usage limits and to implement technical controls including throttling or suspension to enforce limits, and states that its measurement of usage is final and binding. You can review the AI Credits page for details on which features are subject to limits and current consumption rates.
View change record →You must maintain your own Contact Data backups outside of and entirely independent from ActiveCampaign's Services.
How other platforms handle this
Patreon stores your personal data until it is no longer necessary to provide our services, or until you ask us to delete it.
We will retain your Data for as long as necessary: (i) to achieve the purposes as set out in this Policy; (ii) as required by applicable laws and regulations, including any mandated retention periods...
Where specific retention periods are required by law, we comply with those timeframes; otherwise, we apply the criteria above to determine how long to retain the information.
"You acknowledge and agree that our Services do not serve as a repository for Contact Data and it is your responsibility to store and maintain your own backups of Contact Data; this separate storage or backup system must be entirely independent of the Services.Excerpt from ActiveCampaign's Terms of Service
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If Contact Data is lost within the Services, users have no recourse to ActiveCampaign as a backup source, because users bear sole responsibility for independent backup.
You must maintain your own Contact Data backups outside of and entirely independent from ActiveCampaign's Services.
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
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