ActiveCampaign Terms of Service

This document sets out the rules for using ActiveCampaign's marketing platform. You are fully responsible for the content you create and must back up your own contact data independently, because ActiveCampaign makes no warranties about the service and its liability to you is capped at what you paid. ActiveCampaign can suspend or terminate your access based on suspicion alone, any disputes must go through individual arbitration rather than a class action, and WhatsApp Credits expire at the end of the calendar month in which they are issued with no rollover.

ActiveCampaign's Terms of Service establish the rights, obligations, and limitations governing use of its marketing automation platform. Users bear full and sole responsibility for the creation, substance, and lawful use of Marketing Content and AI Features, while ActiveCampaign retains a broad, worldwide, sub-licensable license to use, reproduce, adapt, publish, translate, distribute, and display that content to designated recipients. ActiveCampaign may suspend, restrict, or terminate access at its sole discretion upon suspicion that Marketing Content violates its Acceptable Use Policy or any applicable law, and may internally view, copy, and use Marketing Content to train and improve the Services. Liability is disclaimed in full through an 'as is, as available' warranty disclaimer, and total monetary liability for any claim is capped at the amount paid by the user, with disputes confined exclusively to individual arbitration and barred from class or representative proceedings.

As an ActiveCampaign user, you are solely responsible for ensuring your Marketing Content and use of AI Features comply with all applicable laws — ActiveCampaign's guidance or suggestions do not shift that responsibility to them. Your Contact Data may be shared with third-party service providers, and your Marketing Content may be accessed and used internally by ActiveCampaign to train and improve its Services. You must maintain your own independent backups of Contact Data, because ActiveCampaign does not serve as a backup source. If you use WhatsApp Credits, you should use them within the calendar month they are credited, as unused credits expire and do not roll over. If a dispute arises, you can only pursue it through individual arbitration — not a class action or representative proceeding.