This analysis describes what ActiveCampaign's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The verification requirement applies to every individual contact, meaning users cannot send marketing messages to any contact they cannot verify, regardless of how the contact was obtained.
Users must maintain the ability to verify each contact on their marketing lists; contacts that cannot be verified may not be messaged.
How other platforms handle this
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
Unless you choose to delete your account(s), you cannot unsubscribe from certain communications that are required as part of your use of our services (e.g., communications about changes to this Policy.)
You agree that Promotional Codes: (a) must be used in a lawful manner; (b) must be used for the intended audience and purpose; (c) may not be duplicated, sold or transferred in any manner...
"You must be able to verify each contact to whom you intend to send marketing messages.Excerpt from ActiveCampaign's Acceptable Use Policy
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The verification requirement applies to every individual contact, meaning users cannot send marketing messages to any contact they cannot verify, regardless of how the contact was obtained.
Users must maintain the ability to verify each contact on their marketing lists; contacts that cannot be verified may not be messaged.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
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