Change record
CA-C-003967
Perplexity AI Privacy Policy
Entity
Date detected
July 25, 2026
Severity
Low
Direction
Positive
Affected users
all users
Taxonomy
Disclosure requirement change
Changes
+4 sentences added · 2 sentences modified
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Event Summary

Perplexity AI's Privacy Notice in an update detected on July 25, 2026 now includes a clarification that the company does not sell personal data or share queries, prompts, or conversation content with advertisers. The updated notice also states it added more detail about cookies, first-party advertising measurement, and privacy choices. This provides explicit assurance about how user queries and conversation data are handled relative to advertising.

LOW

Consumer Impact

The updated notice explicitly states that Perplexity does not sell personal data or send queries, prompts, or conversation content to advertisers. The revised policy also adds more detailed information about cookies, first-party advertising measurement, and available privacy choices. This clarification does not change what data the company collects or how it operates; it provides greater transparency about the limits of data sharing with advertising partners.

Governance Analysis

The updated notice provides explicit assurance that user queries and conversation data are not shared with advertisers and that personal data is not sold. This addresses a common privacy concern among users of AI and search services and clarifies the boundaries of data use for advertising purposes, making the privacy commitment more transparent and concrete.

Key Clauses Affected

data non-sale clarification

Explicitly confirms Perplexity does not sell personal data or share queries with advertisers.

privacy disclosure expansion

Added detail about cookies, first-party advertising measurement, and available privacy choices.

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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
80781c7045a4a48d05d771375535ffa1eb2548975875e4925f257a33406f6d16
July 18, 2026 00:18 UTC
✓ Verified
Current Version
77e9e78e3d1bfb50bb2d730dabbcfbd3e2bb8ca56f0ae0354181d6395aca7be7
July 25, 2026 00:21 UTC
✓ Verified
Change Detected
July 25, 2026 00:21 UTC
Analysis Methodology
Citation Record
Entity: Perplexity AI
Document: Perplexity AI Privacy Policy
Record ID: CA-C-003967
Captured: 2026-07-25 00:21:58 UTC
URL: https://conductatlas.com/change/2026-07-25-perplexity-ai-perplexity-ai-privacy-policy-3967/
Accessed: July 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
For legal and compliance teams

Institutional Analysis

Assessment

This change is a disclosure clarification rather than a substantive operational change. Perplexity has added explicit language confirming non-sale of personal data and non-sharing of query content with advertisers, alongside expanded detail about cookies and measurement practices. For organizations that use Perplexity's services or integrate with its platform, this clarification aligns with standard privacy transparency expectations but does not impose new compliance obligations beyond what should already exist under applicable privacy law. No immediate legal or DPA review appears necessary unless the organization's own privacy disclosures previously claimed uncertainty about Perplexity's data sharing practices.

Full institutional analysis

Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.

ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003967.

Full Changes

View complete diff →

Document Context

Version history → Policy drift analysis → Document page →
Document
Perplexity AI Privacy Policy
Entity
Perplexity AI
Captured
July 25, 2026
Source URL
https://www.perplexity.ai/hub/legal/privacy-policy
Other changes to Perplexity AI Privacy Policy
Previous change Jul 18, 2026
Perplexity AI updated its Privacy Notice with changes detected on July 18, 2026, shifting from internal data protection administration to …
Low Neutral
View full version history →
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