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Perplexity AI's Privacy Notice in an update detected on July 25, 2026 now includes a clarification that the company does not sell personal data or share queries, prompts, or conversation content with advertisers. The updated notice also states it added more detail about cookies, first-party advertising measurement, and privacy choices. This provides explicit assurance about how user queries and conversation data are handled relative to advertising.
The updated notice explicitly states that Perplexity does not sell personal data or send queries, prompts, or conversation content to advertisers. The revised policy also adds more detailed information about cookies, first-party advertising measurement, and available privacy choices. This clarification does not change what data the company collects or how it operates; it provides greater transparency about the limits of data sharing with advertising partners.
The updated notice provides explicit assurance that user queries and conversation data are not shared with advertisers and that personal data is not sold. This addresses a common privacy concern among users of AI and search services and clarifies the boundaries of data use for advertising purposes, making the privacy commitment more transparent and concrete.
Explicitly confirms Perplexity does not sell personal data or share queries with advertisers.
Added detail about cookies, first-party advertising measurement, and available privacy choices.
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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change is a disclosure clarification rather than a substantive operational change. Perplexity has added explicit language confirming non-sale of personal data and non-sharing of query content with advertisers, alongside expanded detail about cookies and measurement practices. For organizations that use Perplexity's services or integrate with its platform, this clarification aligns with standard privacy transparency expectations but does not impose new compliance obligations beyond what should already exist under applicable privacy law. No immediate legal or DPA review appears necessary unless the organization's own privacy disclosures previously claimed uncertainty about Perplexity's data sharing practices.
Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003967.
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