SoFi Privacy Notice (Superseded URL)

What changed SoFi's updated privacy notice removed a section header titled 'Direct Deposit Bonus Amounts and Timing Structure' and substantially reorganized its footer, removing customer support phone numbers and a detailed products list, then replacing that content with a simplified footer containing links to SoFi products, company information, legal documents, and a newsletter signup prompt. The practical effect is a structural reorganization of the document's layout and contact information; the core disclosure about third-party data sharing categories and business purposes for disclosure remains substantively unchanged.

Why this matters This change is a reorganization of the privacy notice's footer and document structure. The removed section titled 'Direct Deposit Bonus Amounts and Timing Structure' and the customer support phone numbers have been deleted, and the detailed product and company information list has been replaced with a simplified footer containing links and a newsletter signup form. The core disclosures regarding categories of third parties and business purposes for personal information disclosure remain substantively the same. No changes to data collection, sharing, or processing practices are reflected in this update.

What changed SoFi's Privacy Notice was updated to explicitly include 'Direct Deposit Bonus Amounts and Timing Structure' as a category of personal information subject to disclosure to third parties. Previously, this specific data type was not listed in the disclosure table. The updated policy now authorizes SoFi to share information about direct deposit bonuses and their timing with the same categories of third parties already disclosed (service providers, advertisers, marketing partners, and others), for the same stated business purposes including marketing and research.

Why this matters The updated privacy notice explicitly identifies direct deposit bonus amounts and timing as a category of personal information that SoFi may disclose to third parties for business purposes, including marketing and advertising. This information may now be shared with advertising partners, marketing companies, and other disclosed third parties. The change clarifies what data is subject to existing disclosure provisions rather than establishing new sharing authorities.