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Whatnot added a new Australian Creator Program on June 18, 2026, establishing terms for content creators who submit videos and advertising codes to the platform. The updated terms define approval procedures, content licensing rights, disclosure requirements for sponsored content, and reward structures (cash or credit for approved Shopping Hauls submissions within 30 business days). Creators retain ownership of their original content but grant Whatnot a one-year, non-exclusive, worldwide license to use submitted videos across paid and organic social media, AppLovin, television, and other channels.
The updated terms establish a formal Creator Program for Australian users that defines how creators can submit content for potential monetary or credit rewards. Creators grant Whatnot a one-year, non-exclusive, worldwide license to use submitted videos across paid and organic social media, television, and other platforms, while retaining ownership of the original content. The terms require creators to clearly disclose any material connection to Whatnot, including consideration or free products received, in a form specified by Whatnot and compliant with Australian advertising standards and the AANA Code of Ethics.
The updated terms establish a formal framework for Australian creators to monetize content submissions while defining Whatnot's licensing rights and imposing advertising disclosure obligations aligned with Australian law. Creators should understand that submission of content grants Whatnot broad one-year usage rights across multiple channels, while promotional content requires explicit, verifiable disclosures of any benefits received from Whatnot.
→ Review the disclosure requirements and advertising standards (AANA Code of Ethics, AiMCO Code of Practice) to ensure compliance before submitting sponsored content
→ Confirm the specific disclosure format Whatnot requires for material connections before submitting promotional content
→ Submissions that do not comply with Australian Consumer Law and AANA standards may be rejected at Whatnot's sole discretion
→ Failure to include required disclosures may expose creators to potential violations of Australian advertising regulations
This is the 3rd significant Content Licensing Change change Whatnot has made since ConductAtlas began monitoring.
ConductAtlas has recorded 5 material changes to this document over 35 days of monitoring (since May 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, Whatnot has made 9 significant changes.
6 of Whatnot's significant changes have been classified as negative for consumers.
Whatnot receives a non-exclusive, worldwide, one-year license to use submitted videos across paid and organic social media, television, AppLovin, and in-app platforms
Creators must clearly disclose material connections to Whatnot, including any free products or consideration, in a format specified by Whatnot and compliant with Australian Consumer Law and AANA standards
Approved Shopping Hauls submissions receive cash or credit rewards within 30 business days; Seller Spotlights receive no monetary reward
These clauses may change again. Monitor gets you a same-day alert with the diff.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
When you promote Whatnot or its products in your content, you must state that Whatnot gave you free items or paid you, using a specific disclosure format Whatnot approves.
Your submissions must follow Australian advertising rules; statements about Whatnot must be honest, factual, and not misleading in a way that Whatnot itself could not claim.
Whatnot introduced a localized Creator Program for Australian users that formalizes content submission, licensing, and reward processes. The program imposes advertising disclosure obligations aligned with Australian Consumer Law, AANA Code of Ethics, and AiMCO Code of Practice, requiring creators to clearly and conspicuously disclose material connections to Whatnot. Organizations using this platform to manage creator relationships should confirm that disclosure requirements and licensing terms align with their own creator agreements and marketing compliance standards; the broad license grant to Whatnot (across paid and organic channels, television, and whitelisting) may create downstream content governance considerations.
Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003081.
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