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Whatnot published a new Australian Creator Program Terms document on June 18, 2026, establishing legal terms for creators submitting video content and promotional codes through the program. The updated document defines submission requirements, content approval procedures, advertising standards compliance, licensing rights, rewards structures, and dispute resolution mechanisms specific to Australian law. This creates a binding contractual framework governing how Whatnot may use creator submissions and what creators receive in exchange.
The new Australian Creator Program Terms establish binding legal requirements for creators submitting video content and promotional codes. Creators grant Whatnot a non-exclusive, worldwide, irrevocable license to use submitted videos across platforms (organic and paid social media, television, in-app, websites, and more) for one year from submission. The terms require creators to comply with Australian Consumer Law, AANA ethical standards, and AiMCO guidelines, with explicit disclosure requirements when promoting Whatnot or affiliated products. Rewards for approved Shopping Hauls submissions are issued within 30 business days of receiving both ad codes and raw video. You can review the specific disclosure and content standards on the Program Page before submitting content.
The new Australian Creator Program Terms establish the first binding legal framework for creator submissions on Whatnot in Australia, creating enforceable obligations around content licensing, advertising disclosure, and regulatory compliance. The broad, irrevocable license grant gives Whatnot significant rights to reuse creator videos across platforms for extended periods, while the disclosure and content accuracy requirements impose material compliance obligations on creators under Australian law.
→ Review the program criteria and disclosure requirements on the Program Page before submitting content
→ Ensure all promotional statements comply with Australian Consumer Law and AANA Code of Ethics standards
→ Clearly disclose any material connection, benefits, or products received from Whatnot in visible, conspicuous text
→ Submitted content will be subject to Whatnot's licensing terms, granting the platform irrevocable rights to reuse videos across multiple platforms for one year
→ Promotional content that does not comply with disclosure requirements may violate Australian Consumer Law and AANA standards
→ Failure to provide ad codes and raw video will delay or prevent reward issuance, as rewards are issued within 30 days of receiving both materials
This is the 4th significant Content Licensing Change change Whatnot has made since ConductAtlas began monitoring.
ConductAtlas has recorded 5 material changes to this document over 35 days of monitoring (since May 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, Whatnot has made 10 significant changes.
6 of Whatnot's significant changes have been classified as negative for consumers.
Creators grant Whatnot irrevocable, worldwide, transferable rights to use submitted videos across all platforms (social media, television, in-app, digital media, brand channels) for one year from submission.
Creators must comply with Australian Consumer Law and AANA standards, and must disclose any material connection to Whatnot prominently, visibly, and in close proximity to promotional statements.
Approved Shopping Hauls receive rewards issued within 30 business days of receiving both ad codes and raw video; Seller Spotlight submissions receive no reward and are submitted for exposure only.
These clauses may change again. Monitor gets you a same-day alert with the diff.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
All submitted video content must follow Australian advertising and consumer protection standards.
Any promotion of Whatnot or its products requires upfront, visible disclosure of any payments or free products received.
Whatnot gains broad, long-lasting rights to reuse your video content across many platforms without additional permission or compensation after the initial reward.
All claims about Whatnot must be honest, verifiable, and compliant with Australian advertising law.
Whatnot introduced a new Australian-specific creator terms document on June 18, 2026, establishing contractual obligations, licensing arrangements, and advertising compliance requirements. The terms reference Australian Consumer Law, AANA Code of Ethics, and AiMCO guidelines, indicating regulatory awareness of Australian advertising and consumer protection standards. Organizations using Whatnot to manage creator partnerships or influencer campaigns should review the licensing scope, disclosure requirements, and reward timing to assess whether existing creator contracts, influencer agreements, or advertising compliance frameworks accommodate these platform-specific obligations. The broad platform and purpose license grant may warrant vendor assessment to confirm alignment with internal content rights policies.
Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003082.
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