Whatnot introduced a new Australian Creator Program Terms document, establishing a formal framework for content creators in Australia to submit video content (Shopping Hauls and Seller Spotlights) to the platform. The terms grant Whatnot a non-exclusive, worldwide, irrevocable license to use submitted content across multiple platforms and media for one year, with rewards (Whatnot credit or cash) provided for approved Shopping Hauls submissions within 30 business days. Creators retain ownership of their original content but must comply with Australian advertising standards, including the AANA Code of Ethics and AiMCO Code of Practice, and must clearly disclose any material connection with Whatnot.
Content creators: When you promote Whatnot or its products, you must clearly state that you have a relationship with Whatnot and received benefits from them, and this disclosure must be easy to see.
Content creators: Your content must follow Australian advertising rules and industry standards for influencer marketing and gifting.
Content creators: Once your content is approved, you must share your video and ad authorization code with Whatnot, which can then use your content on social media, TV, in-app, and other channels for one year.
Content creators: Any claims you make about Whatnot must be honest, verifiable, and not misleading.
The updated terms establish a formal framework for Australian creators to participate in Whatnot's Creator Program. Approved creators receive rewards (Whatnot credit or cash) for Shopping Hauls submissions within 30 business days, while Seller Spotlight submissions are submitted for exposure only without reward eligibility. Whatnot receives a one-year, non-exclusive license to use submitted content across multiple platforms including social media, television, and in-app channels. Creators must comply with Australian Consumer Law, AANA Code of Ethics, and AiMCO Code of Practice, and must clearly disclose any material connection with Whatnot in close proximity to promotional statements. You can review the Program Page at https://whatnotcreatorprogram.com/ to understand specific submission criteria and reward amounts before participating.
→ Review the Creator Program Terms and submission criteria at https://whatnotcreatorprogram.com/ before submitting content.
→ Ensure all promotional statements about Whatnot include clear, prominent disclosure of your material connection and any benefits received, positioned in close proximity to the promotional claim.
→ Confirm that submitted content complies with AANA Code of Ethics and AiMCO Code of Practice before submission.
This is the 2nd significant Content Licensing Change change Whatnot has made since ConductAtlas began monitoring.
ConductAtlas has recorded 3 material changes to this document (since May 2026).
Across all monitored documents, Whatnot has made 6 significant changes.
4 of Whatnot's significant changes have been classified as negative for consumers.
Whatnot receives a non-exclusive, worldwide, irrevocable, transferable license to use submitted content across social media, television, in-app, and brand channels for one year.
Creators must comply with Australian Consumer Law, AANA Code of Ethics, and AiMCO Code of Practice; must clearly disclose material connection with Whatnot in close proximity to promotional statements.
Approved Shopping Hauls submissions receive Whatnot credit or cash within 30 business days; Seller Spotlight submissions receive no reward but are submitted for exposure.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
Whatnot formalized its Australian Creator Program with explicit terms governing content licensing, rewards, and advertising compliance. The terms incorporate Australian regulatory frameworks (Australian Consumer Law, AANA Code of Ethics, AiMCO Code of Practice) and establish …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-003082.
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