Whatnot introduced a new Australian Creator Program Terms document that establishes terms for content creators submitting video content to the platform. The program defines submission types (Shopping Hauls and Seller Spotlights), approval processes, content licensing rights, and reward structures. Creators grant Whatnot a non-exclusive, worldwide, irrevocable license to use submitted content across multiple platforms and media for one year, with approved Shopping Hauls submissions eligible for cash or credit rewards issued within 30 business days.
Content creators: Your content must follow Australian advertising and consumer protection rules.
Content creators: You must clearly tell viewers if you received anything from Whatnot or have a business relationship with them.
Content creators: Whatnot can use your video content across many platforms and media for one year after you submit it.
Content creators: You must share your video files and authorization codes with Whatnot to receive payment.
The updated terms establish a formal framework for Australian creators to submit video content to Whatnot's Creator Program. Creators retain ownership of their original content but grant Whatnot a non-exclusive, worldwide, irrevocable license to use submitted content across platforms including social media, television, and in-app for one year. Shopping Hauls submissions are eligible for rewards (cash or credit) issued within 30 business days; Seller Spotlight submissions receive no monetary compensation. Creators must comply with Australian Consumer Law, AANA Code of Ethics, and AiMCO Code of Practice, including clear disclosure of material connections with Whatnot. You can review the specific submission criteria and reward amounts on the Program Page before submitting content.
→ Review the Program Page at https://whatnotcreatorprogram.com/ to understand submission criteria, reward amounts, and specific disclosure requirements before submitting content.
→ Ensure all submitted content complies with Australian Consumer Law, AANA Code of Ethics, and AiMCO Code of Practice, particularly regarding advertising disclosures.
→ Provide Ad Codes and Raw Video files to Whatnot promptly after approval to be eligible for rewards within the 30 business day payment window.
ConductAtlas has recorded 3 material changes to this document (since May 2026).
Across all monitored documents, Whatnot has made 5 significant changes.
4 of Whatnot's significant changes have been classified as negative for consumers.
Creators grant Whatnot non-exclusive, worldwide, irrevocable, transferable, sublicensable rights to use submitted content across platforms including social media, television, and in-app for one year.
Creators must clearly and prominently disclose material connections with Whatnot in compliance with Australian Consumer Law, AANA Code of Ethics, and AiMCO Code of Practice.
Shopping Hauls submissions are eligible for cash or credit rewards issued within 30 business days; Seller Spotlight submissions receive no monetary compensation.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
Whatnot introduced a new Australian Creator Program with formal terms governing content submission, licensing, and compensation. The program requires creators to comply with Australian Consumer Law, AANA Code of Ethics, and AiMCO Code of Practice, …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-003081.
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