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YouTube Ads' Google Privacy Policy added 64 sentences on June 12, 2026, including new disclosures about U.S. state privacy law requirements, explanations of how the policy handles data collection and retention, and explicit statements that Google does not sell personal information or 'share' it as defined under the California Consumer Privacy Act. The updated language also clarifies how Google anonymizes data and maintains policies to prevent re-identification. These additions function as clarifications and state-specific disclosures rather than operational changes to data handling practices.
The updated policy clarifies existing practices rather than introducing new data collection or use. Google states in the revised language that it does not sell personal information and does not 'share' personal information as defined under the California Consumer Privacy Act, and explains how it handles data anonymization to prevent re-identification. These additions provide transparency on existing commitments but do not change how Google collects, uses, or retains data. You can review the full policy to understand the specific purposes for which Google collects data, how it shares information, and retention practices.
The updated policy adds transparency around existing data practices and clarifies Google's position on personal information sale and sharing under state privacy law frameworks. For users in California and other states with privacy laws, these additions provide explicit confirmation of commitments that Google has stated but now discloses more prominently.
Adds explicit statement that Google does not sell personal information and does not 'share' it as defined under CCPA.
Clarifies that Google maintains policies and technical measures to prevent re-identification of anonymized data.
These clauses may change again. Monitor gets you a same-day alert with the diff.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Google added clarifying language to its privacy policy on June 12, 2026, addressing U.S. state privacy law requirements and reaffirming that personal information is not sold. The additions explain existing data handling practices related to collection, retention, and anonymization without materially altering those practices. No new data-sharing arrangements or collection mechanisms are introduced. For organizations using Google Ads, this represents a clarification of existing policy rather than a change requiring modifications to vendor agreements, data processing addendums, or internal privacy notices. However, organizations serving California residents should confirm their own privacy disclosures accurately reflect Google's non-sale and non-share commitments.
Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002894.
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